Nick McDevitt
Storyteller · Western Power Sports / Fly Racing
Boise, ID
In My Own Words
With nearly 10 years of product creation experience, including 6.5 at Nike, I’ve had the privilege of bringing innovative products to life that resonate with consumers. Along the way, I’ve learned that beyond great functionality and design, it’s the stories we tell that create emotional connections and inspire; a revelation that’s uncovered my true passion for creative storytelling.
I’ve always appreciated the intricate details that make a product exceptional, leading me to earn a Mechanical Engineering degree from Gonzaga University and pursue a product development path. But it’s my love for filmmaking and photography that allows me to see beyond the technical aspects and focus on the narratives that give products meaning. Crafting narratives enables me to transform concepts into experiences that engage and inspire.
Currently, I’m pursuing an MBA from the top-ranked Kelley School of Business, focusing on enhancing my business acumen, expanding my marketing knowledge, and honing my leadership skills. This journey is helping me merge my technical background with my creative strengths, exploring how storytelling can drive brand loyalty and consumer engagement.
As I continue to grow professionally, I’m discerning paths that allow me to blend my passion for creative storytelling and innovation with strategic objectives—whether that’s in brand marketing or product marketing. My goal is to craft compelling narratives that not only highlight a product’s value but also forge genuine emotional connections with audiences.
Work Experience
Product Developer II - FLY Racing Hard Goods
Western Power Sports / Fly Racing2022 – Present
- Innovating complex motocross protective equipment in partnership with impact technology leader, Rheon Labs, ensuring quality product built to strict performance standards and cost targets (i.e. chest protectors, knee guards, etc.) - Driving product development of FLY goggle program; ensuring quality product and on-time delivery. - Ensuring compliance with CE standards for impact protection and optical performance.
Footwear Developer I - Sport Performance Kids
Nike2020 – 2022
- Tailored 4th iteration of signature athlete shoe (Zoom Freak 4) for star NBA player, Giannis Antetokuonmpo, to grade school and pre-school applications, producing approximately $150 million in revenue for FY22. - Grade School: Men’s model is built for a 250-lb, 7-ft. pro athlete. We reduced weight, increased flexibility, and tuned cushioning for young athletes ages 6-12 all at a more affordable price. - Pre-school: Adjusted shape and proportions for smaller size run while staying true to the men’s model. Created easy-to-use closure mechanism for kids ages 4-7 who are learning basketball fundamentals and how to tie their shoes. - Exceeded category growth goals in atypical, fully-remote work environment by delivering product excellence, healthy profit margins, and timely launch. - Brought approximately 150 individual SKUs to market across 5 quarters of business, producing about $300 million in revenue.
Footwear Developer I - Nike Sportswear Men's
Nike2017 – 2020
- Led product development for 75% of men’s Air Force 1 franchise projects (50% of NSW business), reviving the iconic franchise to 16 consecutive quarters of double-digit growth. Became a go-to product expert for AF1, the #1 global revenue driver for Nike, Inc. - Planned and led overseas product creation trips with internal stakeholders and factory partners; accelerating project timelines by +40% and achieving higher product quality. Cultivated strong working relationships with peers and leadership. - Achieved 100% sell-through within four weeks of the iconic Nike Air Huarache’s re-launch by listening to the voices of highly-discerning consumers and re-crafting the model from the ground up (with modern enhancements) to follow its original form and function. - Led product creation teams of 3-6 through commercialization of new, consumer-relevant technologies in the sportswear market. - Brought approximately 500 individual SKUs to market across 16 quarters of business, producing about $4 billion in revenue.
Associate Footwear Developer - NSW Basketball
Nike2015 – 2017
Honed core product development skills necessary to bring excellent product to market: - Influencing decisions across business, creative, and external functions (i.e. product managers, sales, designers, factory partners) - Prototype and technical document creation, performance optimization and testing, project management, cost analysis