Bachelor of Science in Business Administration

Bike

Creative Agencies

Moto & Powersports

Outdoor

Marketing Manager

Marketing & Sales

Marketing, advertising and operations professional with 10+ years of experience building national marketing campaigns, servicing large corporate client and sponsor partnerships, managing public relations with national and endemic media, producing ads and original content to a diverse array of customers and audiences. Expertise in organizing experiential activations and promoting national tours and events. Approach each project, event and partner relationship with creativity, professionalism, attention to detail and dedication. 

*Furloughed due to Covid's effect on live entertainment industry
• Manage marketing, promotions, ticketing and public relation elements for national stand-up comedy and other spoken word artists by maintaining project schedules, budgets, deliverables and deadlines for 40+ touring properties per year.
• Cultivate and maintain relationships as POC for artist management, agency, public relations, local venue marketing teams and box offices.
• Create, develop and execute strategic marketing plans for individual shows and tours including digital, social media, OTT, print, radio, TV, OOH and other outlets in DMAs of all sizes and regions.
• Report to the Vice President of Live Nation Comedy and collaborate with department to oversee tour-wide ad budgets, helping ensure quality work, effective processes and unparalleled ticket sales.

• Led operations for agency specializing in OOH hyper-local media advertising, marketing, and experiential event production. Promoted from manager to director role within first 3 months of start date.
• Managed a fully remote team of 6 members running daily stand-up calls, administered direct reporting, onboarding and training staff.
• Organized production, logistics, hiring and scheduling of national and local campaigns, tours and events.
• Executed 600 – 1,000 media installations with revenues exceeding $1 million per quarter.
• Developed and serviced partnerships with clients across several industries including entertainment, beauty, fashion, health care and cellular service providers.
• Produced and delivered proof-of-performance documents and RFPs daily for clients, agencies and vendors.

Director of Operations

• Led department to market and promote professional motorsports series including Lucas Oil Pro Motocross, Grand National Cross Country Series, Amateur National Motocross Championship at Loretta Lynn Ranch and others totaling over 100 events per year.
• Managed and serviced a multi-million dollar sponsorship portfolio of 90+ corporate partners.
• Developed creative and content for series’ network and cable television, live-streaming broadcasts, websites and social media.
• Created and grew social media accounts to 2+ million followers on Facebook, Instagram and Twitter.
• Managed fan ticketing sales system. Annual sales grew >150% over a 5-year period.
• Attended over 30 events per year to work on-site with partners, live event production, television production, live announcers, on-air television talent, local and
national media journalists, photographers and videographers.
• Directed creative design of print and digital media materials including websites, style guides, digital media guides, posters, flyers and other promotional materials.

Marketing Director

Nick Koester is a Marketing Manager at Live Nation Entertainment in Los Angeles, CA.

Nick Koester

Nick Koester

Skills

Interests

Industries

Education history

West Virginia University