• Developed detailed reports to analyze sales data to better understand core consumers • Conducted competitive analyses to ensure our product lines were meeting market trends and needs • Built line plans to better organize and schedule launches for each account (NCAA, UFC, Pro Sports) • Participated in Management level monthly recap meetings to communicate progress reports on our segments • Maintained strict go to market calendars to ensure design and tech met weekly goals for future launches

• Responsible for Development and product strategy for Under Armour’s licensed eyewear collection • Researched competitive landscape for target consumer groups to ensure latest trends hit the market at the appropriate time in the appropriate regions. • Created line plans and product strategies based on market knowledge to maximize retail opportunities • Managed the GTM Calendar to ensure the most effective and efficient process of on-time delivery of consumer goods. • Researched and developed new categories (Youth, Safety, Military) that all made successful launches and helped grow the brand’s presence from 2011-2014.