Niccole Emery

Transformers & Hasbro Gaming-Consumer Products-Home, Footwear, & Accessories • Strategically explore new business opportunities within existing and emerging consumer product categories to continually strengthen the licensed product offering and lead B2B contract negotiations and fulfillment. • Manage licensee portfolio of 30+ partners with minimum guarantees of over $10M. • Drive sustainable growth of brands in North America by developing and executing trend relevant plans that align with global strategies. • Manage a budget of $20M+ net sales annually which is up 9% over 2017; provide significant input in overall short-term and long-term budget targets. • Manage internal stakeholder relationships and ensure compelling product for the demographics and channels being served. • Work closely with the Marketing, Retail Development, and Creative teams to deliver trend-right products aligning to consumer desires.

• Created quick-to-market products to meet market needs for collaborations and entry price points which helped meet financial targets for the quarter and the year (managed an average of 50 SKUS per season). • Ensured a consistent brand communication within the organization throughout the commercialization process for a clear global presence; presented product to external partners and retailers alongside sales to ensure consistent messaging. • Explored the trends and consumer needs by visiting the marketplace, attending focus groups, following trend agency reporting (Nielsen, Trend Hunter, NPD), and attending trend agency workshops and material vendor presentations. • Overhauled the creative brief writing process for marketing and design resulting in clearer communications between teams and increasing speed to market for future seasons.

• Project managed the global launch of our 1st dual gender proprietary technology TruWALK zero program; working cross-functionally with sales, inventory management, sourcing, PR, & marketing, resulting in $10M+ in net sales. • Managed concept, commercialization, and merchandising for over 100 models twice a year including the company's best-selling collection to date with 1M+ pairs sold. • Partnered with design and development to build products that would be commercially viable and hit financial targets seasonally; aligned with marketing and sales for effective program execution in store and online. • Mentored interns and new hires through the "Rockport Anchor" program introducing them to the brand, the shared the history of Rockport, and success stories.

• Visited accounts and collected data about any spirits drinks, and brands offered on menus. • Provide timely and accurate reporting of the data collected and share findings with the Business Analytics and Performance team for additional analysis and reporting. • Conduct on/off-premise marketing events with consumers to raise brand awareness while maximizing sales for the client.