NATASHA MARCH
CEO + Creative Director · TravisMathew
HUNTINGTON BEACH, CA
Work Experience
Merchandising Coordinator
TravisMathew2022 – Present
• Build product line from scratch - beginning with seasonal color selections & SKU plan through to final phase of retail store/eCommerce selling • Product upkeep: Meet weekly with product knowledge team to review product feedback & create improvements as needed • Meet with product development (2 hours daily) to review items in development for up to 4 seasons at a time • Assist with targeted consumer & competitor research via market shopping & fashion publications • Connect the merch & marketing team through product one sheets, marketing/product calendars, promo orders, seasonal/SMU catalogs & rep masters, & custom celebrity capsules • Create PowerPoints for executive presentations while managing director expenses & keeping company server up to date with product information
CEO + Creative Director
Street Uni LLC2019 – Present
• Identify & capitalize on community business opportunities with effective networking, conducting market research to attract clients in new territories • Manage & strategize digital content to target audience & increase growth, create & present media packages to prospective customers • Build & manage website while combining social media & SEO efforts to increase site traffic. Create copy for emails, social media, & products • Manage accounting, taxes, creation of clothing, management of orders, shipping, & inventory tracking • Host, advertise, & implement pop-up shops around college campuses & in markets • Resolve customer issues, average revenue of $7000/month
ETSY Shop Owner
ETSY2019 – Present
• Design original pieces for customizable college tailgating clothing & greek apparel • Upload & create copy for eCommerce products available on shop site • Communicate with clients for custom designs & regarding orders • Fulfilling/management of all orders beginning from placement of order to shipment • 3,000+ orders fulfilled via ETSY & Instagram to date
Marketing Representative
Soleil Marketing2019 – Present
• Travel to different venues to promote brand names & products • Attend events promoting products directly with consumers, typically interacting with 130-180 people in 3-4 hour shifts • Learn brand knowledge prior to events to accommodate to customer questions
General Member
FSU Advertising Club2020 – 2022
• Aided campus clubs in event marketing and shadowed advertising staff members of FSU
Quiksilver Global Digital Marketing Intern
Boardriders2022 – 2022
• Developed & managed a Micro/Nano influencer program inclusive of the budget ownership – Stranger Things & Pacifico launches • Assisted Global Community Manager with managing the social editorial calendar according to planned seasonal marketing campaigns via Sprout Social • Managed event planning, scheduling, & implementation for Pacifico & Stranger Things launches • Worked alongside digital channel owners to maximize the digital touchpoints for all loyalty programming, created playbooks outlying loyalty program best practices to be utilized by brand channel owners • Collaborated with brand teams to curate & leverage money-can’t-buy for the 2022-2023 fiscal year
Social Media Director + Merchandise Team Member
Strike Magazine2021 – 2022
• Work with all directors of other departments to strategize magazine marketing & post their content, met with teams weekly • Post daily content via Instagram & TikTok, including interactive feed posts/stories & promos to increase engagement, new traffic, & brand awareness • Met with merchandising team weekly to present design concepts, execute merchandise launches, plan & attend photoshoots
Marketing Director
Chi Omega2020 – 2021
Marketing Assistant • Assisted marketing director in tasks, typically ran Instagram stories & TikTok concepts Marketing Director • Communicated between executive panel & nationals to build Gamma’s brand, posting all social media content via Instagram, TikTok, sorority website, & blog • Point of contact for all members of sorority for photo sharing & anything related to social media • Assisted in graphic design, photography, & content creation for all events/daily life • Managed marketing calendar alignment with special events and day-to-day content
ROXY Retail Buying Intern
Boardriders2021 – 2021
• Assisted buyer in selecting styles for seasonal buys & assortment planning that represented projected trends for the next two years, learned ins & outs of PLM • Trend shopped & met with potential third-party vendors for the new Waikiki ROXY grand opening • Created & presented new destination designs & styles for CA & HI to be developed for Summer 2022 in-store locations • Shadowed various members of the Boardriders community in other departments, learning how the buyer interacts with other positions
Marketing Intern
American Fitness 2472021 – 2021
• Created & uploaded social media content minimum 2 weeks in advance via Hootesuite to TikTok, Facebook, & Instagram • Created newsletters for current members via Canva • Planned events with other shop owners of plaza location to bring in new customers • Created & taught staff use of TikTok, posted weekly content
Team Captain
Ace Gymnastics2007 – 2019
• Organized team events • Main support for team morale, point of contact for coaches
