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CEO + Creative Director

Creative & Design

•	Build product line from scratch - beginning with seasonal color selections & SKU plan through to final phase of retail store/eCommerce selling
•	Product upkeep: Meet weekly with product knowledge team to review product feedback & create improvements as needed
•	Meet with product development (2 hours daily) to review items in development for up to 4 seasons at a time
•	Assist with targeted consumer & competitor research via market shopping & fashion publications
•	Connect the merch & marketing team through product one sheets, marketing/product calendars, promo orders, seasonal/SMU catalogs & rep masters, & custom celebrity capsules
•	Create PowerPoints for executive presentations while managing director expenses & keeping company server up to date with product information


Merchandising Coordinator

•	Identify & capitalize on community business opportunities with effective networking, conducting market research to attract clients in new territories
•	Manage & strategize digital content to target audience & increase growth, create & present media packages to prospective customers
•	Build & manage website while combining social media & SEO efforts to increase site traffic. Create copy for emails, social media, & products
•	Manage accounting, taxes, creation of clothing, management of orders, shipping, & inventory tracking
•	Host, advertise, & implement pop-up shops around college campuses & in markets
•	Resolve customer issues, average revenue of $7000/month


•  Design original pieces for customizable college tailgating clothing & greek apparel
•  Upload & create copy for eCommerce products available on shop site
•  Communicate with clients for custom designs & regarding orders
•  Fulfilling/management of all orders beginning from placement of order to shipment
•  3,000+ orders fulfilled via ETSY & Instagram to date

ETSY Shop Owner

•	Travel to different venues to promote brand names & products 
•	Attend events promoting products directly with consumers, typically interacting with 130-180 people in 3-4 hour shifts
•	Learn brand knowledge prior to events to accommodate to customer questions


Marketing Representative

•	Aided campus clubs in event marketing and shadowed advertising staff members of FSU

General Member

•	Developed & managed a Micro/Nano influencer program inclusive of the budget ownership – Stranger Things & Pacifico launches
•	Assisted Global Community Manager with managing the social editorial calendar according to planned seasonal marketing campaigns via Sprout Social 
•	Managed event planning, scheduling, & implementation for Pacifico & Stranger Things launches
•	Worked alongside digital channel owners to maximize the digital touchpoints for all loyalty programming, created playbooks outlying loyalty program best practices to be utilized by brand channel owners
•	Collaborated with brand teams to curate & leverage money-can’t-buy for the 2022-2023 fiscal year


Quiksilver Global Digital Marketing Intern

•     Work with all directors of other departments to strategize magazine marketing & post their content, met with teams weekly
•     Post daily content via Instagram & TikTok, including interactive feed posts/stories & promos to increase engagement, new traffic, & brand awareness
•     Met with merchandising team weekly to present design concepts, execute merchandise launches, plan & attend photoshoots


Social Media Director + Merchandise Team Member

Marketing Assistant 									                         
•      Assisted marketing director in tasks, typically ran Instagram stories & TikTok concepts
Marketing Director
•	Communicated between executive panel & nationals to build Gamma’s brand, posting all social media content via Instagram, TikTok, sorority website, & blog
•	Point of contact for all members of sorority for photo sharing & anything related to social media
•	Assisted in graphic design, photography, & content creation for all events/daily life
•	Managed marketing calendar alignment with special events and day-to-day content


Marketing Director

•	Assisted buyer in selecting styles for seasonal buys & assortment planning that represented projected trends for the next two years, learned ins & outs of PLM
•	Trend shopped & met with potential third-party vendors for the new Waikiki ROXY grand opening
•	Created & presented new destination designs & styles for CA & HI to be developed for Summer 2022 in-store locations
•	Shadowed various members of the Boardriders community in other departments, learning how the buyer interacts with other positions


ROXY Retail Buying Intern

•	Created & uploaded social media content minimum 2 weeks in advance via Hootesuite to TikTok, Facebook, & Instagram
•	Created newsletters for current members via Canva
•	Planned events with other shop owners of plaza location to bring in new customers
•	Created & taught staff use of TikTok, posted weekly content


Marketing Intern

•	Organized team events
•	Main support for team morale, point of contact for coaches


Team Captain

NATASHA MARCH is a CEO + Creative Director at TravisMathew in HUNTINGTON BEACH, CA.

NATASHA MARCH — CEO + Creative Director at TravisMathew

NATASHA MARCH

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Education history

Florida State University