Create image, video, graphics and written content across diverse social platforms capturing brand's values and messaging. Schedule and plan social media content regularly and for major brand campaigns. Collect and analyze market research data and report analytics on a monthly basis. Compare metrics to other brands in the landscape to develop new content strategies. Build out ideation for social content and assign deliverables and due dates to content creators to align with campaign timelines. Collaborate in ideating and creating marketing materials including email and SMS campaigns which consistently performed above benchmark.

Worked directly with all department leads including Wholesale, Purchasing, Warehouse, Social Media Marketing and Creative to learn all facets of the business. Made crucial decisions regarding department policy and procedures using intuition and ability to think on my feet to deescalate matters in unprecedented situations brought on by pandemic inventory delays. Monitored anaytics to track and evaluate team performance and overall customer satisfaction.

Kickstarted company blog writing and developing weekly posts used as marketing materials. Created content ranging from recipes, workouts, interviews and relevant articles. Established strong relationships with customers and within the community through telephone, email, and direct message communication in order to increase retainment and customer loyalty.