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Outdoor industry professional athlete

Bike-cycling

Senior Consultant @ Life Time Inc. | Project Management-Business Development

OZ Trails Town Series

Highly accomplished and innovative sales and marketing professional with influential domestic and international experience in penetrating new markets, expanding existing accounts, and boosting retail profits.  Goal orientated and visionary leader with proven success in high price-point markets, premium product branding, competitor analysis, sales tracking and reporting.  Highly skilled in brand storytelling, educational Rep training/mentoring and specialty retail sales.  Polished communication, professional presentation, sales influenced, negotiation, and problem-solving skills.

Specialties Include: Strategic planning, consulting, forecasting, management, market analysis, budget planning, budget management, people management, public speaking, business to business, direct to consumer, distributer relationships, key account management, omni channel distribution, global sales, storyteller, media relations, private equity, advertising, digital marketing, marketplace analysis, competitor analysis, importing, reconciliation, event production, trade shows, product launch, power sports, customs compliance, factory production, dealer locator, product warranty, press releases, webinar production, customer acquisition, MAP enforcement, podcast, workplace mobility, product training, seeding, grassroots marketing.

Senior Consultant

Director of Youth & Collegiate Cycling.  Overseeing Collegiate Cycling including Confrence racing -programming. Launching NICA Bridge Program for young student athletes to continue cycling as a life-long activity.  Assisted aspiring young athletes with Collegiate Varsity and Club introductions.  Managed Collegiate Grants and Scholarships.  Worked with communities developing youth club culture. Contracting Alumni of Collegiate programs for mentorship.

Highlights include:
• Came in under an annual budget of $600K annual and delivered $70K in grants
• Six direct reports
• Launched Youth Bridge Program & onboarded new collegiate teams
• Drafted club growth & retention strategy
• Introduced All-American program
• Increased junior member communication & implemented data research 
• Updated collegiate rulebook & level-set leadership
• Livestreamed National Championships & overhauled race calandars
• Introduced gravel & e-sports to collegiate racing/National Championships

Director of Youth & Collegiate

Director of North American Sales & Marketing Cycling Division.  Set up initial Distribution in Canada and US. Oversaw 312% growth in first four years.  Managed Market Plan and forecasting.  Developed Mountain Bike and gravel product lines as well as E-MTB.

Director Of Sales And Business Development

Sales and Marketing for N. America
Global Brand Strategy //  Planning
Global Brand Creative //  Tactical Initiatives
Team & Athlete Sponsorships
Media Relations
Sports & Event Marketing
Digital Communications
Public Relations
Marketing Plans & Events
Consumer Research //  Activation

Brand Director

Directing and managing Sales force for POC in the North American market. Hired sales team comprised of Independent Reps and managing outside Rep force. Overseeing Bike Division Marketing for the US and Canada.  Developed and expanded the brand in the market through tradeshows, events, athlete management, specialty sales programs and initiatives.  Managing inside and outside sales teams to open new accounts targeting growth, while expanding current categories.  Tracking, monitoring, and reporting sales goals and end results while maintaining massive growth.

Sales and Marketing Manager-BIKE

Specialized in bridging the gap between marketing and sales by growing and strengthening IBD relationships.  B2B and B2C strategy alignment by Brand Specialist education and product positioning in the market.  Direct and manage the North American market for Selle Royal Group as it pertains to fi’zi:k.  Build and expand the brand through events, retailer visits, selling high end product, assessing opportunities, and implementing sales strategies and plans.  Oversee inside and outside sales team to target growth, while expanding new categories.  Tracking and monitoring sales goals of inside and outside sales Reps. Managing unrepresented sales force in territories such as Canada. Analyzing Rep goals in conjunction with sales reports and targeting demographic locations for focused sales efforts.  Creating lasting impressions while developing strong brand relationships at the retail level.

N. American Sales & Marketing Manager

Founder/CEO

NICA Honorary Board of Directors

Head Coach Aspen High School Mountain Bike Team

Consulting, Product Development, Event Promotion, Professional Commentating, Bike Fitting, Team Management, and Coaching

Owner

National Champion, World Champion, Hall of Fame...

Professional Cyclist

Gold Medal "GABF" American Wheat while Brewmaster at Breckenridge Brewery-1997.  With New Belgium:  Managed the Field Marketing for out-of-state cycling event-Urban Assault Tour. Oversaw completion of Tour from set-up to tear down.

Beerocrat

Ski Industry marketing and promotion of telemark, AT, and backcountry skiing, through sanctioned competition series, demo tour, and ski film productions.  Founded TGP to promote the sport of backcountry, telemark, and AT skiing.  Partnered with SIA and industry affiliates to increase awareness and grow the sport and introduce others to opportunities for challenging themselves.

Founder/Owner

Nat Ross is a Senior Consultant at Life Time Inc. in Bentonville, Arkansas. View their experience, skills and work history on Malakye — the professional…

Nat Ross — Senior Consultant at Life Time Inc.

Nat Ross

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