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• Create and maintain a social media strategy, editorial calendar, and posting schedule. • Curate, publish content, and engage potential participants and alumna on all Trail Mavens social media platforms • Suggest and implement new features and tactics to develop brand awareness and connection.

• Oversaw all program functions including routing, support, activities, meetings, meals, lodging, displays, and special events • Managed a team of trip leaders and mechanics to effectively support the well-being and enjoyment of all participants

• Led strategic planning and creative development of organization initiatives. Proactively managed all programming including leader hiring (40/yr), recruitment (320 cyclists/yr), route design, pre-trip education, annual leader retreats, emergency response, and external partners. On-the-road management of 11 routes over 5 months, including rider and leader orientations and trip completions • Developed 3 new routes using an alternative format, increasing trip offerings by 38%. Expanded fundraising model to increase average yearly donations by $340K+ • Worked with designers and vendors to produce jerseys, Tshirts, and brochures. Developed new merchandise to create additional revenue streams • Generated all social media content, rider and leader manuals, pre-trip curricula, outreach and education presentations, and newsletters. Grew alumni engagement through events, recruiting initiatives, and interactive maps

• Audit and document inaccurate billing within complex operational and regulatory environment • Developed new audit methodology to increase output by 300% • Managed 5 associates and maintained business relationships to ensure cooperation

• Served as a liaison between event producers, athletes, and business partners for Disney Endurance series, Ironman World Championship and other national and international endurance events • Responsible for event sales and profits, including creating and implementing VIP parties and services • Diversified event base and increased revenue by over 57% • Trained and led staff in event and client needs