Work with distribution partners to develop and implement approved co-op marketing proposals. Provide input to Product Marketing product plans and product definition and introduce new products to targeted segments. Participate in market analysis, competitive analysis, product positioning and pricing promotion, forecasting, product introductions, the development of sales tools and distribution sales training. Propose programs appropriate for distribution and reseller targets, and to implement approved programs in conjunction with the Channel Marketing Manager, and in close coordination with Product Management, Product Marketing and Sales. Establish strategic and channel marketing plans to achieve corporate objectives for ATEN products. Develop and execute marketing programs to achieve stated objectives regarding revenue, profitability, and market share. Manage marketing budget. Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail

• Create budget plans, prepare and execute marketing plans geared toward obtaining specific sales and ROI objectives • Develop short and long range business plans that are thorough, realistic and effective in meeting goals • Incorporate knowledge and understanding of vendor marketing management process, methods and practices into solid marketing programs • Balance management of staff while working on the planning/coordination/execution piece with the logistics/execution portion of their jobs • Create an enthusiastic, productive, can-do attitude environment for team of marketing specialists/program managers • Conceive and develop a marketing proposal, prepare a marketing budget, then sell it to the vendor. Once the proposal(s) are approved, coordinate and influence the activities of a variety of different people (the graphic artists, external vendors). Ensure work gets delivered and executed by the agreed upon timetables. • Communicate openly and frequently with VP of Marketing

• Arranged the President’s and VP’s administrative, meeting, and travel schedules. Drafted all letters and correspondence, prepared and submitted expense reports and responded to and fielded all phone calls. • Supervised the tasks and responsibilities of the receptionist • Assembled budget reports on a monthly basis for the business, as well as one off budgets for individual companies on an as needed basis • Planned, executed and served as point of contact for on-site events, CES tradeshows and BOD meetings. • Worked with marketing in the planning of off-site events to as the voice for and point of contact for all senior level executives. • Was responsible for all RFP’s from start to finish • Worked as an intermediary between executives and staff • Established and maintained an online ordering system (nuorder.com) for the Education and Fashion markets • Processed all orders for Beats by Dr. Dre via and online ordering system for the surf/skate/snow fashion market