Jan 2016 — Now
Brand/ Merchandise Coordinator · DAVACO
Through this company I lend my skills in merchandising and visual display to several of their clients in Western NY as well as traveling for special projects/ installations in other areas of the country. I use my creative eye to position the product in the best possible manner in order to achieve maximum sell through. I am very detail oriented and I make sure to reflect newness to capture/ keep consumer interest. In order to keep to the standards of each individual brand, I learn their story and target market so I can accurately set my displays.
Jan 2016 — Now
Stylist · David's Bridal
Helping women find the perfect dress for their big day! Work with brides, bridal parties and anyone in need of the perfect dress for that special occasion. I use my knowledge of trends, materials, and design to fit them into the dress that most represents their style and desires. Keep the store visually appealing and easily shoppable. Using product knowledge and interpersonal skills I assist in turning her dreams to reality!
Jan 2013 — Now
Owner/ Operator · Country Edge Clothing
I started and currently run a casual clothing line for all the country people out there! I design all graphics as well as taking care of all the day to day tasks that come with running a business.
Clothing line for those of us living country to show the world how proud we are to be who we are.
Nov 2007 — Now
Model · Exxcel Model & Talent
Performing in fashion shows and photo shoots
Participated in classes and workshops for modeling and acting.
Work has included:
- Photo shoots, (single, couple, and group)
- Runway
- Mannequin modeling
- Hair shows
- Hair Demonstration video
Oct 2013 — May 2015
Visual Display Tech · Victoria's Secret
In charge of visual merchandising where I utilized my creative eye to showcase product, allowing me to help ignite an emotional response in the customer by attracting them to the store, the brand, and the story behind the collection. Floor sets, window displays, lighting, marketing signs, product arrangement, color stories, adhering to company standards while also making creative decisions, coaching others on said standards, re-positioning products that are not getting desired sell through; from the big picture down to the finest details across each VS category and brand.
Feb 2012 — May 2012
Creative Services Intern · Bravado
Acquired knowledge of OPM computer system and updated OPM user manuals, tracked original artworks for licensing rights and purposes, organized artwork, samples, and reference collection, experienced process between initial artist design conception and final product production.
Sep 2011 — May 2012
Worked closely with international and domestic production where I stepped above my 'intern' status to get hands on experience with as much as possible. This built on my interest for the market and allowed me to become familiar with the production, marketing, web, wholesale, and design departments and how they all work together in getting a finished product out there! Some of my specific tasks included:
- Recording and analyzing weekly sell-through
- Measuring and grading garment specs, approving garments within tolerance
- Putting together spec sheets
- Researching and contacting production facilities
- Creating a complete record of wholesale purchase orders
- Organizing samples, files, and purchase orders
- Was asked to hand-draw several flats for new products
- Chose pantone color palette for new winter accessories
Dec 2009 — Feb 2010
Sales Associate · Macy's
Holiday seasonal position. Completed training program, demonstrated great customer service, showed organization skills and punctuality.
Awarded Sales Professional of the Week
Jul 2007 — Feb 2008
Sales Associate · Hot Topic
Displayed knowledge of the music industry and demonstrated product knowledge. Stylist skills were relied on when consumers required assistance in putting together outfits. I was the only minor to be hired at the time and I showed good time management balancing school, sports, and work.
