Mitch Holdsworth — Co-Founder & Owner at Craft LLC
Mitch Holdsworth
Co-Founder & Owner
Redstone | United States
Skills
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Interests
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Industries
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Work experience
Craft LLC
Co-Founder & Owner | 08/2019 - Current
Created a collection of businesses across the Roaring Fork Valley focused on community,
partnerships, and local craftsmanship.
? Management of the businesses including a cafe in Basalt, a restaurant in Carbondale, a coffee
roasting company, a boutique hotel in Carbondale, and an ecommerce delivery service
company.
? Recruited, hired, and managed a team of up to 20 employees in the impossible landscape of a mountain town in Colorado.
? Grew the businesses during the COVID-19 pandemic without federal stimulus while launching
the ecommerce delivery service to amplify our supply chain and positioning.
? Received local recognition from examples like Aspen Daily News, Edible Aspen, Modern Luxury
Aspen Magazine, & Two Leaves & a Bud Marketing Campaign.
Ultimate Direction
Athlete & Marketing Manager | 05/2022 - 10/2022
Internally promoted after 6 months by showcasing instinctive leadership characteristics,
revamping the athlete team, and enhancing processes in the marketing & product cycles.
? Rebuilt the marketing budget & calendar for more effective campaigns, events, and partnerships. Saw immediate results with content, athletes, and sponsorship partnerships
especially.
? Redeveloped product & marketing overall branding and strategy; from product zipper styles to yearly athlete budgets and campaigns.
? Developed and coordinated national trade shows, conferences, photoshoots, PR activations,
and retail opportunities.
Local Coffee House & Here House
Co-Founder & Owner | 02/2019 - 06/2019
I was recruited to join a partnership with four individuals to open a coffee shop and co-working
space in downtown Aspen.
? Co-founded a community co-working space named Here House, along with running floor
operations as manager/owner on the coffee house side of the building and business. I learned
valuable lessons and experiences about business partnerships, employees, permit/city
construction, and customer experience in a fast-paced and short amount of time.
East-West Partners
Co-Founder | 10/2018 - 02/2019
? Created a local consultancy company (working with local Aspen companies) which resulted in a large contract with East-West Partners
? An "events-for-hire" company.
? A modular company focused on implementing event and operational expertise. Responsible
for the final stages of activation and community engagement for the launch of Aspen
Snowmass' new SMV Base Village
Educator | 10/2017 - 04/2018
Worked on a tight-knit team to ensure world-class customer service and product education.
Fortunate to have soaked in the authentic career development courses.
? Implemented community activation campaigns to engage the new region of Northwest
Arkansas for the company, we opened two new stores during this period.
Alan Matthew Enterprises Inc
Co-Founder & COO | 03/2017 - 10/2017
We created autonomous solutions for Ecommerce inefficiencies. I developed a partnership
with high-level programmers with two software development companies to build our initial
minimal viable product.
? My first time commercially fundraising; learning how to speak with consultants, build pitch
decks, and participate in challenging business conversations.
ScootTribe LLC
Director of Sales & Marketing | 08/2016 - 09/2017
? On a team of three, we accomplished our internal goal of earning $100,000 in revenue in the month of August 2017 by planning and developing leads for months in advance.
? Created and marketed specials for retail and service to promote and sell over 200 scooters in our first year. We developed ourselves as a strong competitor in Fayetteville and a fast growing
small business.