Mirko Albertin
Senior Graphic Designer · Debenhams
London, LNDIn My Own Words
Accomplished and resourceful professional with 15+ years of experience administering and leading multidimensional design teams for creating captivating print graphics, illustrations, and production portfolios. Solid history of organising, managing, and developing roadmaps for all graphic related projects and implementing robust branding initiatives for top-tier clients in fashion industry. Credible success in art direction and spearheading E-Play fashion shows, show room presentations, trade-shows, and subsequent advertising campaigns for I.D. & VOGUE Italia. Proven track record in liaising across multiple organisational levels and travelling to varied locations for research-driven inspiration and optimal brand engagement. Articulate communicator with demonstrated ability to interpret and transform creative briefs into realities to achieve shared visions and goals.
Work Experience
Senior Graphic Designer
Debenhams2013 – 2020
Steered significant efforts to revamp brand image by leading and directing multidimensional design teams. Assessed, approved, and directed key printing methods, techniques, and application of graphics to ensure optimal productivity. • Oversaw overall branding, printing, and graphic applications for all Debenhams brands including RJR John Rocha, J by Jasper Conran, Mantaray, Hammond & Co., (UN) BIAS, and Maine. • Researched and analysed prevailing fashion/market trends to design and develop various branding graphics including but not limited to logos, illustrations, and vectors as well as textiles and apparel prints.
Senior Graphic Designer
Next2010 – 2012
Rendered expertise to research, design, and develop branding/logos, labelling, packaging, illustrations, and apparel prints. Oversaw complete design process and ensured all critical dates for relevant product areas. Managed and assured quality standards for all the prints and approved strike-off production by travelling to on-site production venues in Sri Lanka and Turkey. • Led and developed numerous best-selling T-shirt's and clothing prints and got featured on the catalogue. • Travelled to Sri Lanka and Turkey for sample development procedures alongside London, Paris, New York, Los Angeles, Milan, Berlin, and Tokyo to research markets and accumulate diversified patterns in new designs.
Graphic Designer
Sonneti2003 – 2010
Reported directly to Head of Design and Managing Director. Maintained overall PDM uploading artwork images and print design. Attended and participated in seasonal trade fairs and graphic arts exhibitions to conceive new ideas, inspiration, and vision. Created, compiled, and presented mood boards to visually highlight and brief seasonal trends and concepts. Collaborated and consulted fashion designers to launch seasonal colour palette. Developed various colour ways for salesmen samples and production to ensure consistency and sustainability of the brand. • Rebranded and transformed complete Sonneti brand into SC51 by spearheading and streamlining all designing/branding aspects including collections, POS, showrooms displays, and brochures. • Featured optimal layout and development of each collection of the intranet Swatch Book and Look Book. • Leveraged extensive expertise to design and deliver appealing visual/branding graphics that include but not limited to look-books, illustration, apparel prints, labelling, 3D and internet based POS and logos. • Led and managed freelance graphic designers and presented/hosted sales agents, MD, design director, and designers at seasonal range launch.
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