Mirko Albertin

Steered significant efforts to revamp brand image by leading and directing multidimensional design teams. Assessed, approved, and directed key printing methods, techniques, and application of graphics to ensure optimal productivity. • Oversaw overall branding, printing, and graphic applications for all Debenhams brands including RJR John Rocha, J by Jasper Conran, Mantaray, Hammond & Co., (UN) BIAS, and Maine. • Researched and analysed prevailing fashion/market trends to design and develop various branding graphics including but not limited to logos, illustrations, and vectors as well as textiles and apparel prints.

Rendered expertise to research, design, and develop branding/logos, labelling, packaging, illustrations, and apparel prints. Oversaw complete design process and ensured all critical dates for relevant product areas. Managed and assured quality standards for all the prints and approved strike-off production by travelling to on-site production venues in Sri Lanka and Turkey. • Led and developed numerous best-selling T-shirt's and clothing prints and got featured on the catalogue. • Travelled to Sri Lanka and Turkey for sample development procedures alongside London, Paris, New York, Los Angeles, Milan, Berlin, and Tokyo to research markets and accumulate diversified patterns in new designs.

Reported directly to Head of Design and Managing Director. Maintained overall PDM uploading artwork images and print design. Attended and participated in seasonal trade fairs and graphic arts exhibitions to conceive new ideas, inspiration, and vision. Created, compiled, and presented mood boards to visually highlight and brief seasonal trends and concepts. Collaborated and consulted fashion designers to launch seasonal colour palette. Developed various colour ways for salesmen samples and production to ensure consistency and sustainability of the brand. • Rebranded and transformed complete Sonneti brand into SC51 by spearheading and streamlining all designing/branding aspects including collections, POS, showrooms displays, and brochures. • Featured optimal layout and development of each collection of the intranet Swatch Book and Look Book. • Leveraged extensive expertise to design and deliver appealing visual/branding graphics that include but not limited to look-books, illustration, apparel prints, labelling, 3D and internet based POS and logos. • Led and managed freelance graphic designers and presented/hosted sales agents, MD, design director, and designers at seasonal range launch.