Lifestyle

Skate

Surf

Dynamic, creative, Marketing Manager highly regarded for developing and executing innovative marketing strategies that drive revenue, attract customers and expand brand awareness within the crowded action sports marketplace. Exceptional strategist who utilizes competitive analysis to identify market trends and source new business opportunities. Leverages strong communication skills to cultivate lasting relationships with colleagues, executives, vendors, clients, and media partners. Organized multi-tasker with a keen eye for detail and a demonstrated history of coordinating large-scale events. Motivational leader who builds high-performing teams deliver projects on time, within budget, and surpassing expectations. Thrives in fast-paced, diverse, and collaborative environments.


§  Manage customer service operations and accounts of 30+ brands with a combined monthly output of $10M+ shipped.
§  Create streamlined procedures and lead onboarding processes for 23 new accounts.
§  Oversee multiple daily projects and collaborate with 10 internal departments to ensure each is completed on time and exceeding expectations. 
§  Handle day-to-day activities for multiple major clients including running all open orders and prioritizing retail and e-commerce fulfillment.
§  Work with Receiving, Shipping and Operations departments to ensure returns are processed in a timely manner and all orders are shipping according to routing guides and EDI requirements.
§  Devise and implement customer service strategy for new product launches, increasing overall satisfaction rates by 25%.


Account Operations Manager / Customer Service Manager

§  Scheduled and executed the retail redress calendar across 130 interior and exterior retail locations.
§  Modernized the retail space with the implementation of digital monitors and e-posters, generating a 12% reduction in costs and a streamlined POS process.  
§  Facilitated the activation of a new stores via strategic media buys, hosting local events, radio remotes, and launching multiple grassroots initiatives aimed at the target audience.
§  Conceptualized and deployed 3 nationwide promotional campaigns throughout specific market corridors during vital selling seasons.


Retail Marketing Specialist

Select Distribution - 10/2013 - 3/2014
§  Spearheaded the launch of a new corporate website and developed an e-commerce platform for Draven shoes and apparel.
§ Structured multichannel digital marketing plan for all brands under Select Distribution - Vision Skateboards, Sims Skateboards, Schmitt Stix, Palisades Longboards, Smith Safety Gear, Hosoi Skateboards and Magic Skateboards.
§  Formalized an email marketing campaign and distributed weekly blasts to the appropriate brand's corridor.

Vectolabs 4/2014 - 10/2014
    § Conceived and deployed global ambassador program, working with multiple influencers to grow brand awareness.
§  Redesigned the corporate website, introducing a fresh aesthetic and engaging user experience.
§  Optimized Google advertising via strategic keywords and targeted ad placements.
§ Constructed and managed a robust social media presence across all relevant channels, posting daily content, analyzing metrics to determine campaign success, and gaining 500 followers.

Digital Marketing Manager

§  Supported daily marketing operations and 100+ unique outreach initiatives, ensuring all deliverables within deadline and budget.  
§  Maintained complex marketing calendar to ensure the timely and efficient deployment of processes.
§  Cultivated cohesive digital content for use at high-profile events and across all social media platforms, garnering 10000 new followers and shattering year-end social media goals.
§  Analyzed market data and identify opportunities to boost user engagement by 16%. 
§  Developed, planned and executed 10 events during annual company tradeshow, including fashion shows, raffles, parties, and Electric Bike Dealer gathering which attracted 80 retailers and encouraged their interaction with products and manufacturers.


Marketing & Public Relations

§  Served as a brand advocate and executed multiple distinctive grassroots marketing initiatives, enhancing sales and brand awareness by 6% and 14%, respectively.
§  Fostered relationships and secured press for the brand with various media outlets, including Marie Claire, OC Register, Malakye and popular blogs.
§  Researched and evaluated market trends to develop 7 new product offerings that bolstered SKU count.
§  Strengthened fundraising program and raised $16,000, enabling the founding of 14 new schools on the East and West Coasts. 


Sales and Marketing Manager / Digital Manager

§  Revamped the corporate website, publishing eye-catching content that engaged customers and accelerated the brand evolution.
§  Played an integral role in the company winning SIMA’s Breakthrough Brand of the Year within three years of launch.
§  Leveraged networking and communication skills to build meaningful relationships with key vendors, retailers, and project stakeholders while simultaneously generating over $1 million in sales and a gaining a significant increase in market share.
§  Ideated and delivered multiple in-store POP strategies, measuring effectiveness and implementing changes as needed.  
§  Led and mentored a high-performing group of nine outside sales representatives on both coasts.
§  Purchased annual media buys with 5 print publications and online entities.
§  Established and allocated annual marketing budgets.


Sales and Marketing Manager

? Coordinated with outside P.R. firm on live television interviews during a trade shows.
? Managed all aspects of trade show coordination from booth layout and signage and creation of promotional products.
? Worked with Media on product placement opportunities (GQ, Cargo, Lucky, Vogue).
? Teamed with our Production and Design Departments on marketing initiatives.
? Responsible for website redevelopment, direction and technology integration. Directed complete overhaul of site content and navigation.
? Supervised creative: including all printed materials, press kit production, photo shoots and web development.

Marketing Manager

Marketing Assistant

Mike Quilliam is an Account Operations Manager / Customer Service Manager at The Dot Fulfillment in Huntington Beach, CA.

Mike Quilliam

Mike Quilliam

Skills

Interests

Industries

Education history

California State University, Chico