Summary
Activity
Work experience
Co-Founder and EVP
Cast & Blast | 10/2013 - 10/2014
Oversaw the conception, strategic brand development, and Operations. Wrote business plan that included market size, target demographic, branding, consumers trend analysis, market, sales, and P & L Budgets. Partnered with prestigious manufacture and a globally recognized charity for a brand launch.
Billabong International
National Sales and Marketing Manager | 03/2006 - 02/2013
Developed and managed Honolua Surf Company and Kustom Footwear. Directed specific sales goals, marketing initiatives, retail partnerships, in-store programs, and managed P & L. Coordinated global lines launches, marketing platforms and full life cycle product development.
Rip Curl
Marketing Director | 01/2001 - 02/2006
Directed the development and implementation of all domestic branding and marketing initiatives. Oversaw a marketing team of 12 personnel with P & L budgeting responsibilities. Developed large market and grass roots events, in-store, POP, sales training, trade shows, retailer support, and to market sales initiatives.
Tavarua Island Surf company
Sales Manager | 09/1994 - 10/1999
My responsibilities included hiring and training of outside sales force. Developed awareness to pioneer and develop the Tavarua Island Surf Company brand. Managed sales forecasting, product development, and business development initiatives. During my tenure I grew the account base by 30%.
Education history
San Diego State University-California State University
BA | 1992 - 1994
