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Sales & Marketing Manager

Marketing & Sales

<p>I've been an avid skateboarder the majority of my life and I have a deep understanding of the outdoor and adventure sports lifestyle and culture.&nbsp;I've worked alongside industry influencers and company builders while learning how speciality brand and retail segmentation operate, and helped shape the exponential growth of companies during my 12 years at Transworld Media.&nbsp;Although the bulk of my professional background is in Marketing, Sales, and Key Account Management, my most recent role as Culture Category Manager at Igloo Coolers was much more hands on with Licensing, Product Line Management, Sales Lifecycle, Production Schedules and Go-To-Market strategy for co-branded releases.&nbsp;I've also spearheaded Global partnerships and product launches, and have a passion for storytelling and content creation.&nbsp;</p>

Form liaisons with globally renowned licensors and iconic brands in diverse sectors to create strategic alliances and extend market presence. Introduce gaming and anime genres as new revenue streams, leading to high-potential growth
opportunities and aligning with consumer preferences for sustainable and reliable products. Execute go-to-market plans,
royalty structures, and performance analysis, while employing customer-centric strategies for fanbase engagement and retail expansion. Monitor digital data metrics and ensure prompt advance payments in adherence to minimum
guarantees and accurate quarterly royalty reporting. Direct entire contract lifecycle and navigated renewal negotiations.
Collaborate effectively with eCOMM Team for initial product order quantity forecast and inventory management. Conduct
thorough analysis of sales targets, production timeline, and comprehensive understanding of Igloo's Culture category
dynamics. Leverage media to organically grow Instagram following, refine engagement strategies, and increase digital
footprint."

●  Amplified social media campaigns and product visibility by establishing influencer partnerships and reaching out
directly to brand ambassadors along with overseeing digital asset creation and storytelling. "

●  Improved product launch's digital visibility with teams through effective social media campaigns."

●  Enhanced product awareness and managed digital content creation for Igloo's Culture Category Omni Channel
seasonal offerings to increase market visibility."

●  Collaborated strategically with Sales Reps and eCommerce Teams to fortify Retail Partnerships by targeting both
Mass and Specialty levels for sustained growth."

●  Elevated in-store engagement and sales potential via logistical planning for Igloo's annual 'Skate Shop Day',
delivering 1000+ tailor-made Igloo Playmates to core skate shops across nation. "

●  Optimized consumer engagement via marketing campaigns during key sales cycles and product launches. "

●  Developed and expanded Igloo's 'Culture' category by playing vital role in generating $26M in annual licensing
revenue."

Culture Category Manager

Ensured efficient product deliveries and internal team communication via proficient account management. Cultivated
annual sales blueprints and brand marketing strategies with executive leadership. Fostered communication among
creative/execution teams, developed award-winning presentations/client proposals, and delivered impactful pitches to attract new clients and prospective lead attention. Steered presentation of partnership opportunities and creative ideas to executive leadership, contributing to sales, marketing, and brand strategy."

●  Played pivotal role in enhancing STARCH Creative's market presence and brand advocacy/profile by pioneering
partnerships and negotiating contracts."

●  Drove revenue through industry networking and high-value lead insights."

●  Facilitated significant sales enhancement by diversifying brand partnerships and exploring business development
categories. "

Manager Brand Partnerships

Headed Skate division in supervising client engagement and backend functionalities. Forged relations with high-profile
athletes, sports icons, cultural leaders, and global brands, comprising Nike, Adidas, Dickies, Vans, and Red Bull.
Pioneered novel approach to traditional sponsorship models, highlighting content creation, global experiential events,
product integrations, social media campaigns, and storytelling."

●  Boosted audience interaction on digital channels by transitioning Transworld Skateboarding Magazine's market
strategy from monthly to bi-monthly premium collectible edition."

●  Contributed to $38M in ad revenue across Adventure Sports Network brands by overseeing inter-divisional
collaborations and identifying strategic ad campaign opportunities and creative concepts for propelling Transworld
Skate title. "

●  Led strategic shift that increased active advertisers by 58% between 2016-2020, improving client retention rates."

General Manager AND Director of Sales

Steered transformation from print-centric planning to media mix, integrating print, digital, and event channels for high
brand reach. Set performance benchmarks through premier account management. "

●  Accelerated client visibility in Adventure Sports Network by leveraging tactical media placements from print titles
to premier events. "

●  Ensured real-time campaign oversight and post-campaign analytics via DFP and social engagement metrics in coordination with digital project managers. "

Sales Manager

Mike Fitzgerald is a Sales & Marketing Manager at Igloo Coolers in San Diego, California.

Mike Fitzgerald — Sales & Marketing Manager at Igloo Coolers

Mike Fitzgerald — Sales & Marketing Manager at Igloo Coolers

Mike Fitzgerald

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