Digital Account Manager at Burton Snowboards

Accounting & Finance

Passionate, driven, and results-oriented professional with over seven years of experience in the outdoor and action sports industries. I specialize in account management, sales strategy, and customer relationship building, with a proven track record of managing multimillion-dollar portfolios and collaborating cross-functionally to deliver exceptional results.In my current role at Burton Snowboards, I oversee a $90M portfolio, working with industry leaders such as REI, Backcountry, and Evo. I excel in analyzing market trends, optimizing sales processes, and developing innovative solutions that drive revenue growth and operational efficiency. My technical expertise spans tools like SAP, Power BI, and Infor M3, enabling me to make data-driven decisions that support business objectives.Growing up in Colorado, I developed a lifelong passion for the outdoors, from snowboarding in the Rockies to exploring the industry's evolving landscape. This personal connection has fueled my career, allowing me to align my professional pursuits with my love for outdoor exploration and sustainability.I thrive in dynamic environments where I can leverage my skills to enhance brand presence, foster meaningful partnerships, and contribute to organizational growth. Whether it’s streamlining processes, analyzing complex datasets, or supporting marketing initiatives, I bring a proactive, solutions-focused approach to every challenge.Let’s connect! I’m always eager to collaborate with like-minded professionals and explore opportunities to make a meaningful impact in the outdoor and action sports industries.

Graphic Designer

(REI, Backcountry.com, EVO, The House, Zappos, Retail Concepts, Zappos, Scheels, Curated.com, Dreamruns.com, Summit Sports aka SKIS.com)
•	Managing ~ $80M portfolio of digital business
•	Working cross functionally with Ops, Finance, Credit, and Sales to execute and adjust delivery plan
•	Systematically managing and analyzing complex Sell In process for all seasons of product via EDI for extensive account list
•	Analyzing and adjusting orders upon receipt for discounts, dates, and material adjustments
•	Piloted and streamlined preseason order adjustment process for REI to standardize order dating for operational efficiency gains
•	Analyzing complex data sets and issue detailed and digestible reports to varying levels of internal and external stakeholders
•	Streamline and standardize process for Weekly DOR’s (Delivery Outlook Reports) to minimize reporting steps and standardize formatting
•	Completing post mortem Shipping & PO Analysis to evaluate opportunities for continuous improvement, utilized in Top to Top with Backcountry.com
•	Analyze Customer Sell Through data, and participate in Sell Through meetings

Digital Account Manager

Account Specialist- Specialty & Resorts (East Coast)

Account Manager

Brand Ambassador

Burton Guide

Marketing and Event Coordinator Assistant

Mike Cole is a Digital Account Manager at Burton Snowboards in Burlington, Vermont.

Mike Cole

Mike Cole

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