Creative Agencies

Skate

Snow

Surf

Business Development, Talent Acquisition, Brand Builder

Accounting & Finance

Proven leader with more than 20+ years of professional experience focused on sales leadership, marketing specialization, partnership creation, and brand building.  One of the founders of Electric Visual and a key member of the leadership team that transitioned Skullcandy Audio to an IPO. VP of Sales and Marketing for the Agenda Show and the launch of ComplexCon. Most recently, through the Engine RPM consulting group, we have relaunched FUEL TV/TV+ in North America, growing the channel in viewership to over 100 countries and 700 million devices globally. 

Areas of Expertise: Sales and Marketing Strategy | Brand Partnerships | Business Development | Event Management | Go-to-Market Campaign | Sales Operations | Leadership | Market Segmentation | Project Management | Relationship Driven Results | Solution Provider. 

Providing broad based experience, whether it be building brands from their inception or transitioning high growth businesses to IPO, to guiding over 750+ premier brands in a sales, marketing, and partnership capacity.

•Founded the Engine Accelerate Group in 2012. The business accelerator has now been active (in conjunction with other full-time roles) for over 10+ years.

•Engine specifically focuses on: Sales, Marketing, Partnership Creation, Brand Building, Media, Modern Retail, Youth Culture, Influencer strategy, Product Sourcing and Website Build. 

•Past client roster: Roark Revival, Stance socks, SCS media, Subnation gaming/esports, Poler clothing, Hood footwear, XS Energy drink, Soul Project, etc.  

•Current client roster: FUEL TV/FUEL TV+ Global 24/7 home of action sports, SUBNATION Culture of gaming/lifestyle of esports, SCS Brand transformation agency, Original Kickflipper. 

Engage. Accelerate..Advance...
www.engineaccelerate.com

Principal

Kore1 Specializes in IT Search and Staff Aug. 
Direct hire, Contract2Hire, Contract & Retained Executive Search, in Software Development/SDLC, Infrastructure & Network Communications and just about anything having to do with technology.

Kore1’s extensive client list includes organizations from Fortune 500 to start-ups covering all business verticals. 

ABOUT THE COMPANY:
Kore1 is a leading provider of IT Professional Solutions and staff augmentation, servicing customers nationwide, ranging in size from start-ups to Fortune 500 enterprises. 

Kore1 Recognition/Awards include:
• Inc 500 Best Places to Work. (March 2022). 
• Orange County’s Fastest Growing Private Companies in 2018 (Ranked 27)
• Fastest Growing Private Companies in America (ranked 2298) (Inc. 5000, 2017)
• America's Most Honored Businesses 2017 - Top 10%
• Fastest Growing Private Companies in America (ranked #495) (Inc. 5000, 2016)
• America's Most Honored Businesses 2016 - Top 1%
• Fastest Growing Private Companies in America (ranked 1156) (Inc. 5000, 2015)
• 85th fastest growing company in the country for IT Services (Inc. Magazine, 2013)
• 664th fastest growing company in the country (Inc. Magazine, 2013)
• 27th fastest growing company in Orange County (Orange County Business Journal, 2012)
• 21st fastest growing company in Orange County (Orange County Business Journal, 2013)

Additionally we are experts at building entire technology teams, providing subject matter experts for specific roles and technical resources on an as need basis to fill critical knowledge gaps. Our process is simple, we have high level Big 5 technical consulting specialists that provide complimentary efficiency reviews working closely with client management from various departments to ensure that you have the perfect team in place to pull off a successful deployment or rebuild an entire technology department.

Managing Director, Talent Solutions. 

FUEL TV is the global home of action sports and youth culture.

With a passionate focus on surf, snow, skate, BMX, MTB, and the art, music & fashion that drive them, we Inspire, Entertain and Enlighten audiences in more than 95 countries around the world.

Head of Partnerships

Agenda is the most diverse and creative lifestyle fashion trade show in the world. Since 2003, Agenda has emerged as the premier destination for brands and retailers to converge. Agenda is where passion becomes profit and the business of creativity is conducted in a truly authentic environment.

•Executed five trade shows annually in Long Beach, CA, New York, Miami as well as in Las Vegas, NV. 

•Directly managed our Agenda tier one “Bell Brand” clients which accounted for 50% of yearly revenue.
 
•Helped company evolve into the most diverse and creative lifestyle fashion trade show in the world.
 
•Exceeded attendance by 50% while managing launch of the first ever “Agenda Festival Day” (14,000 consumers attended).

•Drove revenue growth 150% over 4 years. 

•Spearheaded innovative additions to the existing show, including “The Break” a founder-interview content series and “Agenda Emerge” content creation initiative. 

•Worked with over 750+ brands, assisting their business needs within the show while also creating unique business solutions. 

•Executed planning and launch of ComplexCon in Long Beach, ca. November 2016.

Vice President-Sales and Marketing

•Achieved consistent global brand message after launching a re-branding initiative.

•Worked with and participated in PPR Sports and Lifestyle/Luxury Division transition and team training.

•Reduced internal costs to 20% of existing budget after restructuring department.

•Signed key athletes in both traditional and action sports markets to endorsement contracts.

•Spearheaded major cause-marketing campaigns, including a brand partnership with the “Movember” global organization to support cancer awareness. 

•Negotiated and executed major event sponsorships, including the first ever Volcom Fiji Pro. 

•Re-defined the company’s branding identity and drove product integration at the retail level.

VP of Global Marketing

•Member of Executive Team that increased company sales from $85 million to $200 million, including successfully taking the company public with an IPO on July 20, 2011, (NASDAQ “SKUL”).
 
•Developed presentation materials for sales, Board of Directors and executive strategy meetings, as well as QBR reporting. 

•Expanded the brand and company footprint to connect Utah offices to California, including selecting, building out and managing a functional satellite office for the Marketing Division. 

•Managed both domestic and global Skullcandy demand creation/marketing efforts, including marketing strategy development; innovative and “disruptive” idea planning; and driving tactical execution. 

•Led development and execution of all marketing events. 

•Facilitated post-mortem analysis meetings to measure effectiveness of activations. 

•Created and implemented “Event one sheet proposal,” a template for personnel in the Marketing Department and rep sales force to pre-analyze the rationale behind proposed event participation.

•Defined the vision for online, print, POP imaging, consumer catalog and retail marketing aligned with company objectives and allocated budgets. 

•Hired and worked consistently with outsourced PR firm to achieve objectives.  

•Analyzed NPD data to monitor macro-economic trends, consumer purchasing data, demographic habits and competitive landscape. 

•Created a Marketing “Demand Creation Brief” to provide an overview of marketing strategy to reach all relevant consumer touch points. 

•Managed multi-channel marketing efforts to ensure effective consumer communication: Core and CE/Wireless wholesale, Consumer Direct Retail and Online.  

•Awards: SIMA Product Innovation of the Year for “Roc Nation Aviator;” 944 Magazine, “Top 10 Trailblazer;” Transworld SIA “Booth of the Year Award” for “Skullcandy Genesis” theme; and Forbes Magazine, “Top 50 Places to work.”

•One of three original co-founders that built the Electric brand from conception to more than $25 million in sales, resulting in the acquisition of Electric Visual by Volcom in 2008.

•Developed and managed the execution of all marketing programs and brand identification strategies for Electric (print, digital, retail, and media advertising).
 
•Developed Electric’s branding strategy to achieve immediate, five and 10-year brand objectives.

•Constant market trend research, competitive analysis and seasonal product release planning. 

•Managed national and international team of 12 marketing professionals. 

•Established and managed all facets of marketing budget based on projected fiscal year sales. 

•Built and maintained Electric’s marketing plan in relation to defined budget (retainers, media spend, travel, event spend and promo product).

•Oversaw the management of all retained athletes (250+ athletes in over 30 countries).

•Identified and managed the execution of all sponsorship and product placement opportunities.

•Awards and Nominations: SIMA 2006 “Breakthrough Brand of the Year Award;” SIMA 2007 nomination “Company of the Year;” and SIMA 2009 nomination, “Accessory Product of the Year”.

Global Marketing Director-Co-Founder

•Sports Marketing Manager for Surf, Skate, Snow, and Music Divisions. 
•Participated in growth of Arnette Brand to 40 million+ in sales and the acquisition from parent company Bausch and Lomb, Inc. to Luxottica group.

Sports Marketing Manager

•Orange County/San Diego/Los Angeles Sales representative for Arnette optics, Morrow Snowboards, and the launch of Globe Shoes into US market.

Independent sales representative

•Manager, Buyer and Salesman for Laguna Surf and Sport, employed by Eric John.
•Participated in growth of LSS Brand and success in market, eventually leading to acquisition to Volcom in 2008

Manager, Buyer, Retail Sales

Mike Carter is a Business Development, Talent Acquisition, Brand Builder at Engine Accelerate in Laguna Beach, California.

Mike Carter

Mike Carter

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