• Work with the Product Development Team to develop and execute product graphic and color direction • Lead the design execution and approve production readiness of projects created for marketing and sales • Responsible for the concept, design, production and presentation of hardgoods/softgoods graphics, catalogs, product packaging, point of purchase displays, logos, technical illustrations, apparel, tradeshow graphics and a multitude of other product branding initiatives • Create a variety of graphic design and visual communication deliverables while maintaining brand consistency and cutting-edge visual collateral to accomplish global programs • Created original graphics for various products, developed graphic themes and color stories, produced detailed spec sheets with material and finish call outs, found and worked with independent artists to create new and innovative graphics

•Building an intuitive user experience platform with supporting creative visuals. Conceptualize print and marketing materials for both hardware and software products and provide final print production files to vendors. •Work with freelance illustrators, musicians, photographers and copywriters. Research market trends, color trends and new print materials. Work closely with Art Director on layout and direction of individual projects. •Product Design •Logo Design •Packaging Design •Branding Guidelines •U/I Design •Creative Problem Solving •Trend Forecasting

Responsible for the concept, design, production and presentation of hardgoods/softgoods graphics, catalogs, product packaging, point of purchase displays, logos, technical illustrations, apparel, tradeshow graphics and a multitude of other product branding initiatives • Create a variety of graphic design and visual communication deliverables while maintaining brand consistency and cutting-edge visual collateral to accomplish global programs • Lead the design execution and approve production readiness of projects created for marketing and sales • Work with the Product Development Team to develop and execute product graphic and color direction • Created original graphics for various products, developed graphic themes and color stories, produced detailed spec sheets with material and finish call outs, found and worked with independent artists to create new and innovative graphics