Mikayla Durant
Senior Merchandiser (Contract) · prAna
San Diego, CA
In My Own Words
Merchandise and account management specialist with a well rounded corporate, in-store and academic background. I have the ability to build strategic partnerships in order to analyze, identify and position brands to exploit areas of opportunity. I am looking for my next level role that allows me to utilize my skills to strategically exceed goals.
Work Experience
Senior Merchandiser (Contract)
prAna2022 – 2022
Responsible for the execution of seasonal product strategies across the direct channels of business in order to meet/exceed customer expectations and DTC financial goals. Responsible for ensuring product stories come to life in a visually compelling and cohesive way. Work cross-functionally with several departments including creative, marketing, E-commerce, retail and demand planning to effectively embody the voice of the consumer. Responsible for direct channel reporting and analysis.
Item Success and Account Manager
CRI Global2021 – 2022
Monitored and improved the health and performance of thousands of SKUs across 10+ E-commerce marketplaces including Shopify, Amazon, Target and Walmart. Created effective sales strategies for all new item launches and adjusted strategies for any struggling SKUs. Tracked, analyzed and modified margins to improve or slow sales based on inventory constraints. Forecasted market trends and identified growth opportunities. Created and managed comprehensive inventory, sales and life cycle tracking reports.
Account Merchandise Manager
CRI Global2020 – 2021
Analyzed, optimized and consulted clients on their E-commerce catalogs on Amazon, Walmart and Target marketplaces. Forecasted monthly inventory and sales goals at the SKU and cumulative level. Developed client tailored business development plans that included marketing strategies. Built and merchandised new and existing SKUs to increase customer traffic and conversion rates MOM and YOY for each client.
Interim Apparel Director/Associate Buyer
Jazzercise, Inc.2017 – 2019
Full responsibility for the profitability of the multi-million dollar Apparel department. Successful construction of a sales strategy that ensured all budget goals were met. Managed the workflow of the graphic designer, warehouse team, marketing team, web team and accounting team in relation to all Apparel launches. Responsible for the in-house product development and design, line buying and curation, web catalog development and sales of each collection sold by Jazzercise Apparel on shop.Jazzercise.com. Utilized Excel, Epicor and Oracle to create purchase orders, manage inventory levels, analyze sell-through data and create forecasting reports.
Assistant Product Manager
Road Runner Sports2015 – 2017
Managed the complete life cycle of over 100 accessories brands. Built SKUs in the internal system for PO placement. Managed and adjusted sales strategies and pricing. RTV’d slow selling SKUs and implemented promotions at the end of life. Maintained positive vendor relationships and provided any sales or product information through monthly reports.
Buyer/Head of Visual Merchandising
My Sister's Closet2014 – 2015
Responsible for supervision and management of the clothing intake area and sales team. Performed opening and closing tasks such as money management, product inventory and daily numbers reporting. Responsible for developing, implementing and maintaining a strategic success plan for floor and window displays along with fixtures and signage throughout the store. Ensured customer satisfaction, product maintenance and performed all sales tasks.
