Lifestyle

Moto & Powersports

Outdoor

Snow

Health & Fitness

Snowboarding

Hiking

backpacking

Adventure travel

Motorcycle

Splitboarding

Dirtbike

Director of Wholesale Operations

Logistics, Shipping & Operations

<p>Over 10 years of sales and operations management experience in the outdoor industry, with a focus in B2B. </p>

Build solid relationships with retail partners and distributors around the world
Acquire new accounts contributing to a 40% growth YoY
Implement partnership outreach and onboarding processes
Generate sales projections for the wholesale channel and report on KPIs
Solely generated 28% of overall revenue for 2022

Managed daily operations including website, inventory and order ful llment
Developed and implemented processes for warehouse and distribution
Directed and trained Customer Service and In-House Sales sta 
Maintained dealer relationships domestically and globally

Operations Manager

Project managed design and digital content for the website
Scheduled and prioritized tasks within the design team
Ensured team deliverables and managed deadlines

Digital Platform & Creative Services Producer

Supervised the production and content of The Clymb Adventures website
Managed and maintained a schedule of adventures travel sales and events
Built vendor relationships through outreach and B2B marketing
Drafted compelling trip descriptions, proofread, fact checked and edited as needed
Provided social media and marketing direction to ensure an accurate representation of each trip

Program Lead, Adventures

Provided customer service while reaching daily and monthly sales goals
Employee of the month (8x) and 3rd for highest sales on the East Coast
Awarded the Never Stop Exploring Award for community and outdoor participation

Sales Associate

Michelle Massara is a Director of Wholesale Operations at Rex Specs in Wilson, WY.

Michelle Massara

Michelle Massara

Skills

Interests

Industries

Summary