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Enthusiastic marketing professional with innovative creative skills and passionate leadership.

Digital Marketing:
• Designed and launched eCommerce websites for San Diego small businesses. Managed their Digital Marketing strategy for Social Media Marketing and Google advertising. Redesigned a WordPress website into an eCommerce website for a wine retail store and restaurant.
• Implemented graphic design and marketing skills by creating digital campaigns, print and digital advertisements for
Magazines such as: San Diego Magazine, Sunset Magazine, Condé Nast Travel, Bon Appetite, LA Times.
Social Media Marketing:
• Increased social media following and engagement for small businesses by integrating strategic content planning, video
marketing and photography. See Instagram accounts: @aranellecarlsbad @lavenderinn @parqwestsd @btscenes.
Event Management:
• Coordinated all event planning logistics and managed operational staff for baby shower, wedding, graduation, and birthday celebrations.

Founder, Moonwood Marketing

Launched two ecommerce websites to promote various products within the Nuance Medical Wellness brand:
www.nuancemedicalwellness.com and www.earclearrx.com.
•   Developed the digital marketing strategy to promote products on Shopify, Amazon, Walmart, Google, Facebook,
Instagram and Twitter.
•   Created social media accounts to drive sales to Shopify website and Wix eCommerce website.
•   Coordinate photography and infographic content for Amazon listings.
•   Increased product sales 20% by using strategic advertising campaigns to drive traffic and sales.

Digital Marketing Manager

•   Supported the Senior Vice President, Global Chief Information Security Officer by managing the communications for the Information Technology and Risk Management department.
•   Coordinated the strategy, sponsorship, and communications for the first external technology showcase, Automation
Week for the Chief Technology Officer.
•   Launched a Global Data Classification campaign by integrating security best practices into an interactive Escape Room
activity.
•   Designed and implemented the SharePoint migration to the O365 SharePoint site for the Information Security Risk
Management services. The content produced was included the first Annual Report distributed to the Board of Directors.
•   Coordinated a Cloud and Identity marketing video for McKesson Technology showcased at Oktane19 to 4999+
attendees.
•   Facilitated and edited presentation content for international conferences and the Board of Directors.
•   Created a leadership development plan and engaged employees in planning activities.
•   Mentored Technology students by influencing development training to present to global executives across the company.

Communication and Digital Media Specialist

I Contract Position
• Advanced and executed defined strategies to achieve JLABS program initiatives by increasing brand awareness and community partnerships.

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•   Managed event logistics by facilitating a Five-Year Anniversary celebration with over 500+ attendees.
•   Analyzed large statistical data sets to publicize the Five Years of Innovation Impact report for JLABS.
•   Implemented and led social media platform trainings for CEOs and executives of biotech startups housed in JLABS.
•   Project management of cross functional teams through all stages of program development.
•   Simplified complex concepts from media articles into social media campaigns.
•   Negotiated contracts with external vendors to align with annual budgeting goals to maximize program efficiency and revenue.

Marketing Specialist

•   Created content for all digital marketing campaigns across website, social media, e-newsletter, and digital platforms.
•   Used strategic content development planning to boost Instagram following 20% from previous quarter.
•   Managed tourism and press inquiries with thorough communication and attention to detail.
•   Redesigned the website content to promote annual events by partnering with the Central Coast Tourism Council.
•   Utilized accounting techniques to prepare financial statements and advised cost reduction to maintain budget.

Marketing Coordinator

I Contract Position
•   Created and published content across all digital channels including website, e-newsletter, Facebook, Instagram, and Twitter for the Grand Opening of Horton Plaza Park.
•   Operated the tactical rollout of the 2016 No Smoking policy by creating signage, directing security enforcement, and managed social media communications.
•   Increased retailer participation by 58% in Westfield's Traveler Savings Card from previous year by enhancing retailer
relations.
•   Designed promotional graphics by creating a cohesive signage campaign for Westfield malls in the San Diego region.
•   Built new partnerships using social media promotion within the San Diego community including Balboa Park, the San
Diego Children's Choir, and the Downtown San Diego Partnership.

Marketing Associate

•   Reduced food and beverage expenses of Einstein Bagels by maintaining optimal inventory.
•   Implemented the rollout of a convenience cart to improve operational efficiency and customer service during high
season.
•   Directed pre-shift meetings with staff to provide status updates on hotel occupancy, weddings, large groups, daily
specials, and menu updates.
•   Conducted audits for Einstein's Bagels to improve health codes, marketing materials, employee training, and menu
items.

Food & Beverage Management Internship

Created and executed a social media campaign to cross promote exclusive beers with concerts during San Diego Beer
Week.
•   Maintained and advertised the events calendar across multiple San Diego event and ticketing websites.
•   Increased newsletter subscribers by promoting retail and restaurant discounts to concert attendees.
•   Promoted concerts for Ticketmaster by advertising and selling out of pre-sale tickets.
•   Photographed live concerts and artists	 via Instagram to boost network following and brand awareness.

Marketing and Promotions Intern

Michelle Maiello is a Digital Marketing Manager at Nuance Medical LLC in San Diego, CA.

Michelle Maiello

Michelle Maiello

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