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Streetwear

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Triathlon

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Ux design \ui

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90's rock/hair metal

Interpreter/quality control 

Other

Graphic designer —> interpreter —> digital design/UX design. 
A creative and detail-oriented specialist with 9 years of professional graphic/visual design experience, possessing expertise in several areas including solving UX (user experience) issues with navigating through the website/apps, designing user-friendly kiosk/signage for users, creating branding/corporate identity, designing corporate marketing collaterals/retail promotion products, responsible for creating the visual design from concept sketch to completion. Increasing levels of responsibility involving strategic targeting, corporate design consistency, complex project management, and production quality control. I’ve learned the vital impact of content and visual design for users to stay focused and engaged, and user accessibility tactics to provide more inclusive service for all users. 
Lastly, I’m excellent at solving UX/UI pain point problems, user research, usability testing, communicating with programmers/engineers, and explaining technical jargon to consumers in simplified terms. My design goal is to create a user-friendly, robust design that creates smooth interaction for all users. 
Currently, I’ve been working as a freelance designer for UX design or Digital design projects.
https://designbymichelle.us/

• Interpreting for unemployment law hearing, administrative hearing, traffic court, bankruptcy hearing, WA labor and Industry,  civil case pre-trial calls, financial institutions -Bank of America, Merrill Lynch, Wells Fargo for Washington, in US.
• Interpreting medical calls from Providence hospitals, Oregon care, WA apple care, St. Vincente hospital, doctor’s office visits, Medicaid/Medicare calls, pre-op procedure instruction calls to ensure customer understand restriction. Quest diagnostic care, Signified health, Healthnet, Aetna, United Health Care, State DHSH assessment call. 


Redesigning Darma's marketing materials to prioritize both accessibility and a unified brand experience. All materials adhered to WCAG (Web Content Accessibility Guidelines) standards, ensuring inclusivity for users with disabilities. This focus on accessibility goes together with maintaining a cohesive design aesthetic across all pieces. This consistency strengthens Darma's brand identity and fosters a seamless user experience, regardless of the medium.

UI designer 

Redesigning web banner for employee’s training materials, webinar info for web site, E-mail marketing template design. 



UI design/education material design/part-time contract 

Redesigning logo/branding concept from scratch, conduct competitive research, defining/solving UX/user navigation pain point issue with log in/sign in page, working with native react app developer for UX app and UI Web landing page, sign up. This app is connected to Web portal. (Illustrator, Figma,)

UX designer

• Designing Annual report pages for HealthNet. (WordPress, Illustrator, Photoshop)



UI Visual designer

Designed/code HTML template email newsletters for non-profit organization in CA. They use Mailchimp but all of their email ended up in spam or trash folder. HTML templates worked well as direct email marketing plan for Gmail.  (Adobe Illustrator, Figma,Visual Studio code). 



Email template solution designer

• Strong design ability and managed the entire print process of the trade show brochures, marketing direct mailing materials, promoting product items, expo display signage, posters, postcards, multi-media signage and directories.
• Responsible for quality control-checking blueprints, resolution output for print/web/video for trade show marketing ads.
• Impeccable communicating skill with other trade show vendors (GES, Manpower) and clients to ensure promoting signages are at right location.
• Managed web site development from concept to completion-working with web developer, programmers, and editors.
• Ability to learn new software, new scripting for multimedia design and execute that skill for brand marketing.
• Assisted Director of Marketing in developing trade show events, concerts, and meeting promotion schedules.
• Proactively dealing with any enterprising promotion technique/method-User friendly accessible Kiosk design (Video or Web, Kiosk display problem, software, and programming conflicts for web portal)
• Created Multi-media video projects to promote new show sites or future trade shows for traffic control. (Strategically locating money machine, wheels of fortune for traffic flow at show site, short video display where buyers wait in line)
• Develop clear understanding of brand guidelines and client's preference.
• Strong typography design and editorial copy fitting skills for editorial pages.
• Provided Art-direction to temp designers (2-3) and other two in house designers for editorial pages, exhibitor's advertisements, directory ads.
•Trained new designers- how to scan merchandising products, in house photo shoot for client's marketing ads.
• Providing positive and constructive feedback to team designers.
• Responsible for providing new upgrade software classes to team designers, getting tuition fee approved by marketing director.
• Attending meeting with sales team, group director to understand marketing goal and design concepts.
• Collaborate current design trends and company's guideline design.

Senior Marketing Graphic/Web Designer

•Designed trade-show brochures, marketing direct mailing materials, promoting items, expo display signage, posters and directories. 
•Design editorial pages and in house trade show ads for monthly publication magazine. 
•Responsible for checking ads files before the production deadline and communicating with advertisers to create inserts and ads for directory and magazines.
• Organizing client’s advertising documents and in house editorial files.  
• Photoshoot and image tracing for client’s merchandise, and design advertising page. 
• HTML/CSS, JavaScript knowledge. 



Production Designer

• Managed budget for the printing materials, biding budget to different vendors, and checking the blueprints.
• Solving print-prepress problems with vendors and clients.
• Consolidate client's request with new trend in current market.
• Educating clients with their budget and target ad goals in concise summary term.
• Managed and designed corporate identity: logos, business cards, letterhead, and brochures for variety of business.
• Marketing research for Clients targeting multiple languages, and cultures: AT &T long distance, JCB credit card, KAGRO organization, Han-Mi bank, and biding ideas for Asian marketing ad campaign.
• Localization, translation service with advertising ads for different cultures and languages.
• Responsible for several simultaneous consumer-focused design projects and managed models, scheduling photographer for photo-shoot.
• Working with model agencies for fast recruiting process, photo reviews, communicating budget.
• Working with other interior designers and sharing constructive critiques.
• Solid knowledge on print pre-press, Adobe Creative suite.

Junior Graphic Designer

Michelle Black is an Interpreter/quality control at Language Link in Asheville, NC.

Michelle Black

Michelle Black

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