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Delivered leadership and direction to improve strategic planning, operational efficiency, brand management, and budgeting for international business. Planned, managed, and executed seven innovations within one year in several markets. Recognized as SME, designing and executing international brand guidelines for internal/external consistency.
? Triggered a 13% increase in international sales by revising and improving branded communications strategy, pivoting marketing strategy, and investment.
? Played a key role in the company's progression by onboarding 10 new partnerships in six months through strategically improving distributor identification, onboarding, and ongoing support processes.
? Accomplished all challenges associated with new international product development, from inception to launch.

International and Innovation Business Manager

Pacific
Improved brand value, demand, and sales by developing and delivering marketing programs for multiple brands. Built and maintained collaborative relations with international personnel to support business development. Negotiated and developed international content partnerships with top industry production studios, influencers, and athletes, managing budgets upward of $5MM. Established robust relations with 3rd party vendors for digital, event, trade, and sponsorship programs.
? Built positive brand image through strategic offline/online marketing programs, resulting in a 15% increase in regional sales YOY.
? Maximised engagement with end-users and product sales through coordination and execution of 1,000 events across the region annually.
? Motivated marketing team members and improved morale to achieve challenging business objectives.

Digital Marketing Manager, Asia - Pacific
Ensured unhindered marketing operations while managing an operating budget of $500M annually. Administered full recruiting cycle, including interviewing, selecting, and training of internal staff and external support agencies. Oversaw the development and implementation of country-specific websites, content, social media management and SEO in partnership with HQ and other regional leads. Delivered direction and brand guidelines for new product launches.
? Valued as a contributor to the growth of Japan's Twitter account to rank #4 in the beverage category in Japan.
? Credited with producing video series #Battledrift, reaching 50M+ global views and coverage by top industry media channels, becoming the #1 most engaged digital campaign in Monster history.
? Achieved a 35% traffic conversion rate through localized website creation.

Sr. Marketing Manager, Asia

Identified areas of improvement and rolled out best practices for maximum brand visibility. Increased brand awareness and yearly sales by overhauling the social media strategy and speciality store creation and applying solutions. Managed annual budgets for the agency, influencer, content, and PR activity. Co-produced the first national commercial for Rakuten USA, increasing brand awareness by 13 points in test markets.
? Achieved a 40% sales conversion rate year-over-year by improving UI/UX design.
? Optimized conversion rates up to 700% and average order value up to 10% by enhancing seasonal store landing pages and user flow through SEO optimization.
? Secured a 25% yearly boost in direct sales by redesigning storefronts and improving user experience.
? Organized and delivered sales as well as promotional campaigns, marketing 224 promotional events annually.

Digital Marketing Manager

Michele Jaenke is an International and Innovation Business Manager at Talking Rain Beverage Corporation.

Michele Jaenke

Michele Jaenke

Michele Jaenke

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