Sep 2020 — Now
General Manager · The Gralen Company
Jul 2018 — Now
General Manager at Gralen Company · KVP International, Inc.
• Took over General Management of business unit by setting brand and distribution strategy, product costing and merchandising, and efficient integration into broad company operations.
Oct 2018 — Now
Brand Director at Katie's Bumpers · The Gralen Company
• Led the re-launch of the Katie's Bumpers line of pet products, including revisions to sourcing, pricing, and branding, that translated to better margins, distribution, and storytelling.
Jul 2018 — Sep 2020
Vice President Of Business Development & Strategy · KVP International, Inc.
• Key contributor to setting corporate strategy, including operating and financial plan in close collaboration with company leadership team.
• Led the implementation of multiple digital solutions for business optimization covering multiple company-owned e-commerce sites, connectors to ERP system, and data analytics software implementation and training.
Aug 2016 — Jul 2018
Director, Business Operations and Strategy · KVP International, Inc.
• Established Sales forecasting, expense budgeting, and product planning and forecasting processes including seasonal and yearly review process.
• Participated in end-to-end implementation of Netsuite legacy system through data clean-up and proper integration with third-party systems.
• Managed warehouse staff and led the implementation of WMS system by improving existing processes using Kanban, Lean 6 sigma, and 5s concepts.
• Worked closely with company President, CFO, and HR manager on the development and motivation of company staff through continued review and adjustment of company org-chart, job descriptions, positions and departments aligning with company goals.
Nov 2013 — Apr 2016
Managed the Latin America Distributor business for all categories of the ASICS Sports and Lifestyle brands (Volume: $20m). Development and implementation of strategic initiatives in the areas of Sales, Marketing, Operations, and Finance. Extensive travel for market research, business model evaluation, contract negotiation, product presentations, sourcing and logistics evaluation, and events supervision. Responsible for revenue and margin maximization through strategic pricing; setting operational strategy, cross-functional integration throughout the organization, P&L and Budget creation and management.
Jul 2012 — Oct 2013
International Sales & Marketing Manager · Sole Technology
Developed and Managed distributor/licensee business in Latin America for multiple brands: etnies, Emerica, Altamont, and ThirtyTwo. Established new distribution in Mexico and Brazil as well as local manufacturing in Brazil and Argentina. Double digit growth in key markets such as Costa Rica and Chile through the implementation of focused initiatives in all areas of the business. Oversaw the execution of large scale events in key markets such as Argentina and Costa Rica. Grew overall business in the region by 30%.
Apr 2011 — Jun 2012
Southern California Sales ·
OakleyResponsible for Sales and Regional Marketing of the REVO Premium Polarized Sunglass brand into the Sun Specialty, Optical, and Sports Channels throughout the Southern California territory from San Luis Obispo to San Diego. Primary focus on servicing existing business and establishing new distribution. Responsible for demand creation through the development and execution of grass roots marketing initiatives. Grew business 120% within assigned territory.
Jan 2009 — Apr 2011
International General Manager ·
OakleyActing-General Manager during the relaunch of Oakley Mexico, Inc. subsidiary. Accountable for the creation and implementation of Annual Operating Plan, Budget, and P&L reports. Successfully built and managed a team, covering various areas of the business, through the use of SMART goals and the implementation of KPIs. Accountable for business and brand development into new markets and channels of distribution; oversight of marketing strategy implementation; team building and development; and overall business growth. Accomplished double digit growth due to successful cross-functional integration with parent company, establishment of solid business structures, and penetration into unexploited segments of the market. Additional tasks included the sale of company HQ building, scouting for and establishing a new office location, and the ultimate integration of the business into the parent company.
May 2008 — Jan 2009
International Assoc. Sales Manager ·
OakleyManaged sales and marketing programs for seven subsidiaries and distributors’ footwear business, with volume of $80 million. Key contributor to product merchandising of the footwear category by providing specific market feedback in the form of margin requirements, SMU projects, local sourcing requirements, as well as channel and price segmentation.
May 2005 — May 2008
Managed all Direct Sales, Distributor, and Licensee business for Rip Curl, USA in Asia, Israel, Latin America, and S. Pacific region. Sales and Marketing strategy creation and implementation. Supply chain management for Licensee business. Set up sales shows in multiple countries. Range showings at national trade shows and other regional shows. Distributor and Licensee contract review and negotiation with multiple candidates. Accomplished 20% YoY growth on average.
Jun 2004 — May 2005
Tech Department Management: wetsuits, eyewear, and watches (Volume: $10 million of $1 billion company). Sales and technical support for eyewear and watches for the eastern US and Puerto Rico. Domestic and International B2B2C Technical support as wetsuits specialist. Order files management and product allocation to a 90%+ order fulfillment.
Apr 2001 — Jun 2004
Managed over 300 accounts for six sales representatives in S.E. Asia and Latin America (Volume: $12 million of $900 million company). Order file management: Maintained a minimum of shipped to booked dollars ratio of 85% - 95%. Prepared and presented order and sales reports to top management and customers. Tradeshow attendance, company walkthroughs, phone and E-mail in both Spanish and English. Marketing: Assistance in the areas of sports marketing, merchandising, and events.
Sep 1999 — Apr 2001
Managed 200 domestic accounts (Volume: $5 million of $600 million company). Responsible for order file integrity and fulfillment through relationship building and systems operations.
