Michael Zinniger

• Print design - Responsible for all graphic design and marketing projects including catalogs, packaging, logos, installation manuals and store displays. • UI UX Design - Initial concepts, wireframes and graphic design for company website. • Web Design - Built, designed and maintained a 200+ page WordPress website design. Created all graphics, typography, slide shows, motion graphics and wrote all copy for blog posts and website content. • SEO - Researched keywords and implemented search engine optimization plans for company website. Created relevant content, effective meta tag titles, meta descriptions, h1 tags, links, and body copy. Monitored users with Google Analytics and improved web traffic by over 300%. • Video Production - Filming and editing of all digital promotional videos. Created initial storyboards, shot lists, camera operations, and final video editing in Premiere. • Motion Graphics - Created all graphic animations, intros, typography animation and scene transitions for product and promotional videos in After Effects • Social Media - Started all social media accounts including Instagram, Facebook, Pinterest and YouTube. Created photo and video posts, researched effective keywords and hashtags, engaged with followers and influencers. Organically built over 7500 followers on Instagram with 18 months.

• Web Design - Built, designed and maintained a WordPress website design. Created all graphics, typography, slide shows, videos and wrote all copy for website content. • SEO - Researched keywords and implemented search engine optimization plans for company website. Improved MRIaudio search results up to number one in their field. Created relevant content, effective meta tag titles, meta descriptions, h1 tags, links, and body copy. Monitored users with Google Analytics. • Social Media - Maintained media accounts including Linkedin, Facebook and YouTube. Created photo and video posts, researched effective keywords and hashtags, engaged with followers and influencers. Organically built over 700 followers on Linkedin with 8 months. • Digital marketing - Wrote and designed all weekly email marketing campaigns using Hubspot. • Print design - Responsible for all graphic design and marketing projects including catalogs, logos, and installation manuals. • Video Production - Filming and editing of all digital promotional videos. Created initial storyboards, shot lists, camera operations, and final video editing in Premiere and After Effects.

• Blog Posts - Writer for articles relating to the construction and heavy equipment industry. Conducted interviews, research, wrote articles and implemented proper search engine optimization keywords phrases. • Social Media - Maintained social media accounts including Instagram, Facebook and LinkedIn. Created daily photo and video posts, researched effective keywords and hashtags, engaged with followers and influencers.

• Was one of four partners in a start-up technology company that specialized in Facebook and Google apps. Within 3 years, built a 25 million user base, grew to $16 million a year in revenue and employed 200 people. • Personally managed a four person design team that was responsible for all UX design, wireframes, installation wizards, browser widgets, website design, SEO, social media, blogs, and banner advertising.

• Managed a three person graphic design team that created high end sports memorabilia. Projects included framed autographed posters, game-used ball and jersey memorabilia and trading cards for NFL, NBA, MLB, NHL and NASCAR licenses. • Worked directly with marketing team in product development and product launch.