Michael Swamer

Developed and executed content strategy for GRLSwirl Skate’s YouTube channel, leading to a significant increase in subscriber count within six months through engaging shorts, SEO optimization, and effective audience engagement tactics.

Proficient in organizing and scheduling recording sessions, ensuring seamless operations and high-quality recordings, with a keen attention to detail in technical setup and sound quality management. Skilled in editing video and audio content while efficiently organizing assets, ensuring easy access and collaboration across multiple teams. Strategic in audience growth, leveraging marketing and engagement tactics to expand reach and influence, ensuring high-quality, informative, and inspiring podcasts.

Designed and led diverse outdoor activities, including hikes, kayaking, and biking for guests visiting the Oregon Coast, enhancing their experience with immersive storytelling about the natural geography and local history. Coordinated with external vendors to expand activity offerings, seamlessly integrating additional experiences like fishing and horseback rides, which significantly improved guest satisfaction and lodge reputation. Created engaging promotional content and captured compelling photographs for the lodge's marketing materials, effectively communicating the unique appeal of the outdoor experiences contributing to more bookings and return customers.

Delivered exceptional customer service providing a comfortable shopping environment, sharing knowledge of gear and local insights of surf breaks, and overall helping contribute to the growth and success of the business. Spearheaded planning and execution of community events and film premieres, fostering a strong local surf community and enhancing the shop’s reputation as a hub. Contributed to the shop’s vibrant social media presence, capturing compelling images and crafting engaging content that showcased the PNW’s spirit.

Manage bakery production operations including production, ordering, inventory control, merchandising, food safety, work safety, communication, training and supervision of staff. Provide exceptional customer service and product knowledge. Provide leadership in line with company values, promotes a positive and progressive work environment. Purchase all inventory and ingredients based on movement to minimize waste and maximize sales. Employ analytical savvy to predict sales on a weekly basis. These predictions also take into account weather patterns, discounted items, and holidays. Follow all Oregon Organic Tilth procedures to ensure all products fall within the organic guidelines. Implement data analytics to drive decisions regarding purchasing, production, inventory, and labor budgets. Schedule staff to suit business needs and stay below budgeted hours. Manage production numbers to decrease waste while driving sales upwards by using strong merchandising and customer engagement. Manage purchasing to ensure margin goals are achieved each period. Be the leader the team needs to engage the staff, answering question or concerns, making them feel included in large scale decisions, and rewarding hard work. Guide each staff members development to meet their career goals.

Collaborated with the founder of Sea Together Magazine to meticulously edit submitted stories, ensuring they resonated with the publication's mission to celebrate the diversity and inclusivity of women’s surfing styles and narratives. Played a key role in designing the layout of the magazine, contributing to a cohesive and engaging narrative that underscored the richness of the global women’s surf community and its varied experiences. Managed logistics related to printing and distribution, streamlining processes to ensure timely and wide-reaching dissemination of each issue, thereby enhancing the magazine’s accessibility and impact within the women’s surfing world.