As Vissla’s Senior Graphic Designer, I spearheaded brand development, moodboard creation, led design and visual direction for social media and print campaigns. My photography skills were utilized to produce seasonal campaign imagery and studio shots for e-commerce and social media. I played a pivotal role in enhancing the brand’s visual identity and driving engagement across platforms.

As the lead Art Director, my responsibilities encompassed a wide range of tasks, including product development and design, packaging, website design and management, social media management, print catalogs, trade show booths, product and lifestyle photography, retouching, promotional videos, logos, and store signage and displays.

As the creative lead, I directed and executed all art design for our thriving BMX/Mountain Bike companies. This encompassed conceptualizing, designing, print ads, brochures, collateral, trade show booths, websites, package design, product photography, action photography, and identity creations for 7 distinct brands.