Michael Sheridan

• Oversee and control the Outdoor category with over $40 million in annual revenue. • Manage new and existing products from inception to retail debut- developing rollout plans, marketing strategies, and comprehensive product lines. • Directed a team developing an innovative and patented canopy for a targeted price point and market. Oversaw product launch and monitored product performance. • Increased total sales dollars and margins within the Outdoor category by creating new products and improving existing items, focusing on instant canopies and folding outdoor chairs. • Design comprehensive product lines addressing market, color, and graphic trends. • Created, designed, and directed the design of product manuals, Amazon A+ modules, online consumer resources, individual package artwork, sales presentations, and catalogs. • Create, update, and distribute tech packs for development and production. • Chief point of contact for a licensing agreement with a competitor company. Main

• Advanced development calendar by 6 months within the first year managing the category. • Collaborate with sales department to develop marketing strategies for pre-ordered product, continually meet with buyers for new program pitches and demonstrate product expertise. • Streamlined communications between U.S. and international offices with WIP reports and sample tracking to ensure consistency between product design and production. • Liaison between sales and creative team in the creation of marketing materials and sales decks. • Regulated PLM with detailed and up to date product specifications.