Michael Patterson

Provides creative and style direction to the design team in developing apparel concepts for four menswear lines per year, including licensed collections. Additionally, oversees the denim division with creative insight around fits, washes, and packaging. Communicates seasonal line direction to product developers and merchants to ensure new styles align with the brand vision and aesthetic. Develops mood boards to communicate trends, colors, trims, patterns, and prints. Sources fabrics with emphasis on quality and color. Supervises fittings from development through production. Styles seasonal collections in preparation for look book photo shoots, buyer consultations, and for presentation to fashion directors from luxury retailers.

Consulted as creative director and design lead for the men’s division following departure of the brand’s founder. Repositioned a mature vintage surf brand as a key player in the contemporary lifestyle marketplace by expanding the menswear collection to include new styles while maintaining its signature classic aesthetic. Directed all aspects of apparel design and development from concept through production. Provided direction to product development staff and production partners in Los Angeles. Guided efforts to move production overseas to enable greater cost savings and growth.

Sole designer tasked with building out a menswear division as an extension of the highly successful women’s label. Gradually evolved the division from a complementary knitwear brand into a multi-million-dollar sportswear collection with a solid vision and foundation for growth. Directed a team of design assistants, technical designers, product developers, and patternmakers in producing four collections per year. Developed design concepts and sketches for all collections. Introduced a line of woven tops and expanded the category to also include outerwear, leather jackets, and bottoms. Traveled to the New York showroom to assist stylists and accompany the sales team during showings.