Bike

Fashion

Lifestyle

Outdoor

Streetwear

Tech

Yoga

Health & Fitness

Camping

Rock climbing

Hiking

Whale watching

Outdoors

Exploring

Craft beer

Wine

Trail running

Adventures

Bird-watching

Dinosaur hunting

Himym

And late home-cooked dinners.

Trainer/Brand Ambassador: Selected as ASICS trainer for all new store openings nationwide.
Facilitate formal and informal product knowledge, consumer engagement skills, and sales training.
Motivate store teams and exemplify skills to increase and drive sales.
Responsible for being a true brand ambassador and positive role model while promoting ASICS culture. 
Critical Thinking: Had to develop or assess materials that will help employees understand the subjects being taught. Had to understand the needs of the employees and judge what will work.
Decision Making: Corporate trainers had to decide the best programs to train their employees and meet the needs of the organization.
Communication Skills: Had to speak to present to groups of employees, speak interpersonally with individuals, report to management, and speak in strong, friendly, and clear presentations.
Management: In charge of training staff, motivating, and training large groups of employees

Assistant Manager/ Brand Ambassador/Trainer

• Clientele Manager
?Source new revenue streams and client contacts to bring in business.
Implemented Clientele binders to keep progress of retention rates and revenue generated.
• Event Manager
Networked with neighboring companies to develop business relationships.
Worked with Business owners, sales professionals, and vendors to implement and produce events. Implement marketing strategies to promote events via traditional methods and social media.
• Sales Manager
Trained incoming members, and monitored personnel on reaching weekly and monthly objectives. Analyzed market objectives, designed goal setting, and executed meeting forecasted numbers. 
Team Player: Salesman of the year
Producing highest revenue at store location.
Exceeding $200,000 revenue in a year.
Contributing 20% of business revenue.
Product Knowledge Captain: Educate co-workers/managers on latest product technologies.
Train incoming employees on store operations, product knowledge, and integrate selling tactics.

Full Time Lead

Michael Lucero is an Assistant Manager/ Brand Ambassador/Trainer at ASICS America Corp in Salt Lake City, UT.

Michael Lucero

Michael Lucero

Michael Lucero

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