As Rip Curl North America's Web and E-Commerce Content Manager, I was brought on right after the first North American e-commerce website was implemented in 2011. In this capacity, designed and developed micro sites, email campaigns, and branded content for social media, live events, and product lines. Managed e-commerce website content, code, imagery, and improved SEO through organic search terms and keywords. Designed and developed ad banner campaigns showcasing live events, regional initiatives, and associated marketing content including videos, athlete promotion, and seasonal offers.

In a multi-dimensional role, managed, maintained, monitored, and coordinated all work for the Dragon Alliance online presence. Primary duties included e-commerce content including product imagery, descriptions, and associated code and web development. Designed, developed, revised and improved e-commerce website to a new and improved platform. Improved SEO for relevant brand and product search using specific keywords and meta data. Designed and implemented email marketing campaigns, banner ad campaigns, associated marketing content. Oversaw user experience and implemented any web development as needed.

As Web Designer and Developer, scope of work included ad banner campaigns, interactive micro sites, email campaigns, and branded content and marketing material. Heavily influential at the time in the skateboarding and action sports world, DC Shoes was on the cutting edge of interactive marketing and content. This included interactive motion, video, and animation. Campaigns included new products, athlete promotion, live events and tours, and domestic and international partner initiatives. Notable projects: The MTN LAB, DC Artist Projects, The DC Video (Major skateboarding video production) and e-commerce website production design and image production.