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Own and manage a sales/marketing company to ensure launch and revitalization of brands by utilizing years of successful business ethics and practices. Lead and monitor warehouse operations by working as a COO. Oversee branding organization working with highly curated companies utilizing industry experts to build profitable top line through focused assortments, targeted marketing, and enhanced strategic relationships, acquisition arm for high growth companies with retail, wholesale, licensing, and e commerce opportunities along with strong emotional consumer attachment. Manage market segments, including Apparel, Intimates, Hosiery, Socks, Street, Surf, Skate, Footwear, beauty, Watches, Smartwatches, Action Cameras, Kayaks, E bikes, E scooters, Wine & Spirits, Luggage, Home Goods, and Accessories.
Key Accomplishments:
*	Gained extensive experience of e-commerce platforms, including Amazon, Walmart.com, and Shopify.
*	Enhanced inbound/outbound efficiencies as well as diminished inventory errors by over 60%.
*	Increased more than 50% in sales, 62% in market share, and 70% in social media reach to clients.
*	Developed outlets for Action Sports Market, Intimates/ Lingerie/ Sleepwear/Robes via Big Box Retailers, Specialty Retailers, Sporting Goods Retailers, and Off-Price accounts including TJ Maxx, Burlington, Ross, Michael's Stores, Walmart, Kohls, Overstock.com, Macys Backstage, and Spirit Halloween Stores
*	Clients include, Joseph Abboud, Hurley, WESC, Alston Outfitters, Macys, Nordstrom, Dr. Jacobs Naturals, Leg Avenue, LYFE, Head Start Caps, Vintage Summer Swimwear, Brooklyn Kayak Company, Fat Bear Scooters, Aventon E Bikes, Waterford/ Wedgewood, and Private Label apparel and home products.

Formulated and implemented business model, such as sales goals, customer sales forecasts, rep quotas, market analysis, and goals/objectives with timetables. Directed and recruited all regional sales reps, inside customer service reps, and key account reps. Supervised and managed complete budget, product SKU count, open to buy budget, and markdown/gross margin goals for all divisions.

National Sales Manager

Introduced 2 new divisions of men’s footwear, and 1 new division of women’s footwear, contributing to sales of over $160 million dollars to the company’s sales volume.
Developed and executed a business model that includes: sales goals, customer sales forecasts, rep quotas, market analysis, goals and objectives with timetables.
Steve Madden Men’s was most profitable division of company for over 3 years with a sustained 38% gross margin.
Organized and hired all regional sales reps, inside customer service reps, and key account reps.
Set budgets, product sku counts, open to buy budgets, markdown and gross margin goals for all divisions under my supervision.


Increased sales from $565,000 in 2002 to $11.3 million in 2003.
Responsible for launch of new brand strategy. Line became more status than Urban.
Develop and implement a business plan that includes: sales goals, customer sales forecasts, rep quotas, market analysis, goals and objectives with timetables.
Launch brand with Macy’s, creating a shop in shop concept in Herald Square store.


Sales Director 

Launched 2 divisions, adding sales of $14.3 million in 1999, $52 million in 2000, and $79 million in 2001.
Received company’s highest award, Executive of the Year in 2001 for achievements above and beyond all sales goals and plans.
Responsible for launch of Tommy Hilfiger brand strategy in intimates, sleepwear, robes, men’s underwear and loungewear categories, along with junior denim category.
Built strategic alliance with Macy’s and top specialty chains that resulted in the Hilfiger brand becoming the second highest volume brand behind Ralph Lauren/Polo.


Senior Account Manager

Michael Keenan is an Owner at AN OUTFIT FOR YOU in Corydon, Indiana. View their experience, skills and work history on Malakye — the professional network for…

Michael Keenan — Owner at AN OUTFIT FOR YOU

Michael Keenan

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