michael johansen — Head of Design at Lonely Planet
michael johansen
Head of Design
franklin | United States
Skills
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Interests
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Work experience
Lonely Planet
Head of Design | 09/2014 - Current
Serving as Head of Design of Lonely Planet’s client solutions studio, I lead a multi-disciplinary creative team to create co-op global campaigns for brands, tourism boards and various other industries. Partnering with our content team, we are responsible for the concept, pitch and execution for all campaigns.
We have conceptualized and won seven figure global partnership campaigns for Ford and Turkish Airlines. Created custom guides with print runs of over 10,000,000 copies and in 10 different languages. Produced Lonely Planet’s Best in Travel video series for 2016, garnering over half a million views, a 10x increase in viewership year over year.
My team works with every arm of Lonely Planet, from product to marketing, to create cohesive and engaging experiences that both reflect Lonely Planet’s brand voice and the client’s marketing goals.
Holdfast Creative
Creative Director | 01/2012 - 01/2015
Head of design studio specializing in creative direction, corporate identity, photoshoot production, packaging design, music packaging, lookbook, catalog design and production. Clients include Sony Music, Universal Music, Island Records, DefJam, RCA Records, Capitol Records, Geffen Records, SRCVinyl, Boot Barn, Gehry Technologies.
Deckers Brands
Creative Manager, Teva and Simple Footwear | 11/2006 - 01/2012
Managed team of designers, copywriters and external contractors to implement new vision for the Teva and Simple footwear brands. Managed the Creative Department budget. Planned and directed international photo and video shoots, managing photographers, video production crew, models and support staff. Coordinated with countries and tourism bureaus around the world for locations and partnerships.
As the creative lead for the look and feel of Teva and Simple footwear brands, championed two-year effort to refine and revitalize the voice and vision of each brand. Oversaw conception, design and execution of top-to-bottom re-branding campaign including consumer ad campaigns, brand videos, commercials, consumer catalogues, sales catalogue, packaging, point of purchase fixture design, trade show, event and website design. As a result, the average consumer age shifted from 48 to 38 and brand sales grew 60% from $75 Million in 2009 to $120 Million in 2011.
Lobster Records
Head of Creative & Marketing | 01/2002 - 11/2006
Head of creative and marketing for Santa Barbara-based indie rock music label. Acted as a mediator and team leader responsible for managing a team of interns, hiring and managing freelance photographers, video directors and other artists. Directed packaging and advertising design, developed grassroots online and word-of-mouth marketing campaigns for bands. Produced a weekly Podcast with over 10,000 listeners a week.
Lobster Records
Graphic Designer | 01/1999 - 12/2001
Designed and produced all print collateral, promotional materials including CD and LP cover art, print ads, band merchandise, posters, one-sheets, logotype design, websites, stationery and other materials. Successfully managed and completed simultaneous projects with precise deadlines in order to hit project street dates. Produced and edited several video pieces for enhanced CD and DVD releases.