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District Manager (S. GA / L. AL / Panhandle FLA)

Top Management

Serve as brand manager to franchised Honda dealerships in South Georgia, Lower Alabama, and Panhandle of Florida.
• Collaborate with cross-functional teams at dealerships to implement best practices and regional brand marketing.
? Provide consultation and support to dealers regarding inventory, new product training and marketing, company developments, incentives, and promotions.
? Trained sales staff throughout region on how to use new Honda models and how new technology can improve lives of customers.
? Cross-trained staff using corporate access to metrics to understand their market, identify potential consumers, and integrate data-driven decision-making into their local marketing strategies.
? Identified opportunities in small markets to drive community engagement and bring higher brand visibility.
? Consulted with Regional Ad Agency's on budget allocation to the traditional and digital mediums where needed by market.
? Optimized dealers across all digital platforms to display uniformity of procedures, hours of operations, and engagement of users across all platforms.
* Regimented posting times, content samples, and reputation management solutions implemented.


• Cultivator is a platform that gives creative people a bold new way to tell a story - on their own pair of Nike sneakers.
? Cultivator provides the materials and technology that allow you to tell your story on personalized sneakers.
? Given creative freedom to customize materials, colors, and insoles on 3 different pairs for a personal collection to be sold exclusively for 1 week.
? Designed personal website for collection
? Promoted collection digitally across social channels and sneaker blogs
? Ran web campaign for city centric designs paying respect to my neighborhood and the city as a whole
? Ran targeted ads geo fenced around the Atlanta Metro to promote engagement and discussion prior to launch event
? Hosted event at premier Atlanta boutique to launch and introduce the shoes to the city in partnership with a local artist.
? Made own ads stylized after retro Nike Ads for each pair
? Acted as photographer for all product shots, edited, and designed ads around them.

Sneaker Designer

• Analyzed, segmented, and identified lost opportunity through use of registrations, financials, and sales data.
• Maintained 2 districts at once, totaling 29 dealers, supporting Zone Objectives, while managing Analyst responsibilities.
• Attended Ad Association Meetings at Zone office to review ad spend and look at other avenues of traffic generation for dealer body.
• Facilitated HR-V Product launch at the LA Auto Show
• Participated in dealer meetings, analyzing day-to-day business metrics and finding lost opportunities in collaboration with District Managers.

Sales Analyst

• Serve as a liaison to department deans and faculty as a representative of the Chancellor's office.
• Manage office operations for the Chancellor, including managing conference calls, correspondence, and answering phones.

Student Assistant

• Special events- coordinated the 2014 Acura MDX Launch, private showing
? Sent out Email blasts, made follow up calls to confirm attendance. Helped log all of the guests.
• Worked with Social Media Department on campaigns for the dealership
? Taught sales staff mobile uploading to their various accounts
• Assisted with the Used Car Department, stocked cars into inventory, received recon estimates and worked with used car manager to get the vehicle ready for sale- 3 day turnaround
• Worked with dealership CRM
? Monitored Internet leads and response time, helped develop follow-up templates.

Marketing assistant

• Coached children ages 4-10 the fundamentals of swimming
• Instilled the values of teamwork and selflessness
• Gave individual intensive lessons to those who needed technique work or desired to be better athletes


ATHLETIC ACHIEVEMENT
Texas Christian University Men's Swimming and Diving
Varsity Swimmer, Specialties Distance Freestyle and Individual Medleys
• Awarded scholarship all four years
• 2013 Second-Team All-Big 12
• 2011 All-Mountain West
• TCU record holder in the 1000 Free and 1650 Free
• Conference USA Champion in the 1650 Free
• Voted MWC Swimmer of the Week twice
• TCU Freshman Swimmer of the Year

Swim Coach

Michael Franz works in Atlanta, GA. View their experience, skills and work history on Malakye — the professional network for creative, lifestyle-driven…

Michael Franz — American Honda Motor Company — Atlanta, GA

Michael Franz

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