● Drove 300% growth post-COVID via retention strategies. Scaled revenues by 80% (2017-2019). ● Owned acquisition strategies to identify and track Marketing and Sales Qualified Leads (MQL & SQL). ● Directed 400+ white label partnership projects w/Google, Mattel, HP, Dell. Cut lead times 25% w/ automation. ● Increased project volume by 150% by prospect territory for new clients and project opportunities. ● Directed 7+ new product launch integrated marketing campaigns. Led regional event marketing. ● Owned regional marketing & sales forecasts/strategies/roadmaps/plans (Qtrly, seasonal, annual, 3 & 5 yr.).

Managed front office operations to ensure sales growth and accuracy, while improving upon procedures to increase productivity and effectiveness. - Created a variety of reports to analyze sales opportunities, increasing efficiency of proactive targeted interactions from inside sales representatives. - Created training curriculum for new incoming sales employees. - Improved new specialty retailer development through streamlining new account processes, resulting in year over year new retailer growth of over 10%. - Managed sales force of 4 insides sales and 35 outside sales representatives across the United States. - Cultivated existing retailer relationships with focus on key accounts and issue resolution. - Oversaw enforcement of reseller policies, including focus on MAP pricing strategies to maintain strong brand value. - Created marketing materials and sales strategies focused on B2B relationship within specialty retailer channel.

Provided sales support to increase brand awareness and sales growth through specialty retailer channel, while providing guidance and training to new Inside Sales Representatives. - Managed a territory of approx. 1100 accounts covering over half of the United States, overseeing two Inside Sales Representatives. - Trained all incoming Inside Sales Representatives in day-to-day sales operations, procedures, and opportunity recognition. - Established procedures to maximize efficiency and ensure proper training of all new hires, allowing greater ownership and independence of position by new staff. - Managed grassroots sponsorship program to increase brand awareness with continued support to regional retailers. - Developed and directed a Tech Video Series to assist consumers and retailers of proper product usage techniques and trouble shooting leading to increased awareness and understanding technical aspects of products. - Increased preseason program participation by 75%.