Michael Burgess

• Managed the progress of all scheduled content from conception to delivery • Ensure quality of creative & editorial content was delivered on time & on budget • Coordinated, scheduled, & set deadlines for the production staff & freelance contributors • Proofed all content (standards, accuracy, grammar, style, etc.) • Created, implemented, & managed strategic plans • Produced 24 episodes for Go90’s “Turning Point” series. •Produced 11 episodes of Zumiez Best Foot Forward 2017 contest series. • Managed the quality & quantity of work of the creative/production staff

• Developed and implemented comprehensive and effective social media marketing strategies through competitive research, benchmarking, messaging, and audience identification for the Berrics, The Skateboard Mag, and the Canteen. • Grew social media presence on all platforms and increase website traffic and sales. • Promoted brand awareness and created a positive online reputation • Developed relevant content topics to reach, engage and expand The Berrics and The Skateboard Mag's audience. • Implemented a social media editorial calendar to manage content and plan specific, timely marketing campaigns. • Developed and expanded community and influencer outreach efforts to promote advocacy and cross-promotional opportunities. • Worked with brands and skaters on extending the life and reach of campaigns. • Managed social media design elements for correctness and timeliness.

• Filmed and edited Kennebec Rafting Trip and 2014 Kickball promo video that resulted in an increase of participants for Social Boston Sports events and exposure throughout the Greater Boston area.

• Managed nine dealership websites including Volkswagen, Hyundai, Mitsubishi, Toyota, Ford, Scion, Audi, Honda and Pechelescars.com through Dealer.com. • Increased total website traffic by 20% through SEO, SEM, social media and videos. • Increased Form Submission Rate from 1.5% to 3% by creating an online marketing strategy through website analytics to increase overall sales. • Met with General Managers to create a customized online strategy for each dealership location. • Managed 3rd party website leads (Dealix, Autobytel, Cars.com, ContactAtOnce, CarGurus). • Designed print and online marketing material (Photoshop CS6). • Created 40 new and pre-owned vehicle website specials within the first week of every month to increase awareness and boost sales. • Designed and implemented Used Car Blowout Sales Event email blast that resulted in 37 sold vehicles. • Managed three brands through social media (Facebook, Twitter, YouTube). • Created 28 company videos (Adobe Premier Pro, FCPX, Adobe After Effects CS6). • Managed daily operation of two Fall interns, oversight included planning community events, social media, customer calling and other marketing material.

• Created and implemented 2013 national marketing campaign for Product Safety line. • Created and edited four TotalTrax, Inc company videos for the 2013 Promat Trade Show that resulted in 300 prospect leads. • Social media management (Facebook, Twitter, YouTube). • Email Marketing (VerticalResponse.com), website management and upkeep (Joomla.org).

• Responsible for creating screening/survey questions and conducting two focus groups. • Created three videos with over 1,800 views to increase generation Y's awareness of the 2012 Honda Civic Coupe. • Post campaign research showed an increase of 109% in generation Y's awareness of the 2012 Civic Coupe.

• Created and distributed surveys from primary data to ideal target audience. • Developed strategies through data analysis and presented final results to the client.