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Brand Marketing & Sales Manager / Product Development

Engineering & Production

Results orientated marketing coordinator/manager offering over 8 years of hands-on leadership and marketing experience.  Expertise encompasses engineering creative fashion merchandising strategies and eye-catching product design/presentations.  Versed in producing physical marketing and sales materials and boosting clientele via personal interactions in trade shows, social media platforms, and website presence. Skilled in the distribution of budgets, goals, and outline forecasts from the planning stage and analysis, through delivery phase. Excellent problem-solving and public relations skills that enhance store volume and surpass goals and objectives.

Soft Goods Buyer

• Responsible for Simbi product development and the creative fashioning of clothing pieces and accessories.  Provide website development, maintenance/updates.
	
• Traveling and planning budget for all of the international organization’s marketing 	strategies, particularly during tradeshows, such as Surf Expo, Miami Swim, and Swim Collective.
	
• Provide social media content and marketing communications. Assist in sales work with VIP accounts, including custom products for Whole Foods account. 

• Build and direct strong alliances with the communications, public relations, and marketing staff for better tactical and strategic brand positioning in North American, Caribbean and Europe. 

• Chart reports providing key knowledge about the action sports industry based on experience and emerging trends.

• In a four month period, created a new POP display, marketing material for the display, and the hangtag itself.

• Spearhead daily store operations, including inventory control, localization buying, and implementing the positioning strategy of the company and its products. Generated an increase in sales over $250,000 for introducing the TOMS footwear brand in store; a 40% in women’s swimwear for Body Glove brand, and Vans clothing for men, which continually sold out during the trend. 

• Oversee the effective training and hiring of up to 15 employees at a given time, while relaying target sales goals and improving customer service via comment cards and secret shopping reports have consistently averaged 88.5 out of 100 in satisfaction 
(Three of which I have personally received 100). 

• Design and maintain original window themes and merchandise displays according to company and vendor guidelines for an attractive store appearance. 

• Traveling to provide assistance for opening and remodeling of new and current stores.
 
• Enhance design of social media presence via E-blasts, Instagram, Facebook, and Twitter for improved customer following during district events for TOMS footwear (One day Without Shoes), TOMS footwear (Style Your Soul), and Vans footwear (Beach Clean Up Day).

Senior Store Manager; In-Store Visual Merchandising Manager

• Assisted media department with content writing and ideas for the website, blog, social  media, and sales/ marketing.

• Coordinated event planning and execution for trade shows and other key events.

• Managed project resources for campaigns to support lead generation efforts.  

• Successfully launched the eco-friendly and handmade SIMBI Clay bracelet line and Surf & Turf / Trendy collections with a high profit margin. 

• Developed customer follow up protocol with tailored emails, social media, and phone campaign program. Prepared and delivered training materials.

Sales and Marketing Intern

Michael A. Alvarez is a Brand Marketing & Sales Manager / Product Development at Divers Direct in Miramar, FL.

Michael A. Alvarez

Michael A. Alvarez

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