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Marketing | Communications | Product Development

Engineering & Production

Rockwell

I led the creative campaign for Rockwell, which included social media, video and search ads. 

I've held leadership roles in marketing, communications, product development, video production, administrative assistance and customer service throughout my career. Every role has required organization, project management, developing collaborative relationships, overseeing projects from concept to launch, and customer service. Careers ebb, flow, grow and even do a full circle. The constants in my life are: I love to snowboard, surf, paddle board, hike, camp, race BMX, mountain bike and practice yoga. I’m willing to try most adventures at least once. My family is absolutely amazing! Traveling is a must! Live music is the best! I relax with a great book or movie.

Project manage the creative production of client’s digital marketing campaigns, from brief to inception. Cultivate relationships with clients and serve as the primary point of contact. 
Lead a team of sales leads, digital ad specialists, graphic designers, copywriters, social media specialists, reporting specialists and videographers to onboard, create, launch and maintain digital marketing campaigns. 
Create deadlines, assign tasks, manage task completion and coordinate logistics to ensure seamless execution.
Campaigns include Google Ad Grants, social media, video, commercials, PPC, SEO, e-newsletters, OOH and PR.   
Improved nine low performing Google Ad Grant accounts 75 percent by maximizing the $10,000 per month spend, clicks, impressions and events. 
Manage all deliverables including brand guidelines, logos, images, videos and website access to create promotional materials and track analytics. 
Lead weekly internal stakeholder meetings and monthly client meetings to discuss campaign strategies and performance. Manage client expectations.
Analyze campaign performance and analytical data to ensure goals are achieved. Report weekly and monthly campaign progress reports with the clients and CEO. 


Senior Creative Project Manager

Assist customers shopping for the best snowboard gear within their snowboarding level and budget.

Snowboard Expert

Loved sharing my passion for the mountains through part-time seasonal roles. 

• Helped 60+ customers a day select ski and snowboard gear to make their mountain experience a success.
• Served beer during the 2021 Oktoberfest, which broke attendance and sales records several times.
• Promoted to Tent Lead for the 2023 Oktoberfest, supervising up to 15 employees, ensuring excellent customer service and proper training on beer selection and POS.

 Retail Sales and Oktoberfest Tent Lead

Oversee the school's operations, marketing, communications, event planning, accounting, purchasing and registration. 

• Resource management for principal, 60 staff, 2 parent committees, 10 extracurricular activities and all vendors. 
• Maintain the school website https://brookwood.canyonsdistrict.org/ with updated graphics and announcements.
• Write and post parent communication via the school’s SMS system.
• Manage 49 different financial accounts. Oversee all accounting transactions to ensure expenditures and purchase orders stay within each account’s budget. Complete and submit all expense accounts.
• Started in Aug. 2019 as an Administrative Assistant. Promoted to Head Administrative Assistant after proven success of maintaining databases and inventory, streamlining processes, and supporting staff and PTA.

 Head Administrative Assistant - Brookwood Elementary

Yes, a mom really holds all those titles and much more. My husband received an amazing promotion that required our family to move from San Diego to Salt Lake City. Since he had to start his new position immediately, my job was to settle our family into our new home, school and city. 

However, that did not mean I sat on my laurels and did nothing. I put my skills to use and volunteered for the PTA, in my children's classrooms, at our local BMX track and at Best Friends Animal Society. I joined social clubs that focused on snowboarding, mountain biking and hiking to meet others with similar passions. I even became a board member of the PTA and WomenMTB (a women's mountain biking club).

 Mom Boss - CEO, CFO, Director of Development, Volunteer

Created and edited content for company strategies and goals to 5,000+ retail locations and internal employees. 
• Wrote and distributed daily e-newsletters. Maintained content calendars and contact lists for targeted messaging. 
• Led company-wide events and tradeshow communications, event logistics, and production schedules. Achieved 2016 National Convention attendance goal by 16 percent.
• Launched a franchisee-facing mobile app. Negotiated contract, created communication calendar, wrote, and published messages through the app. 
• Managed the multi-media $250,000 budget, drafted budget proposals, and ensured all projects were completed in adherence to budget and timeline.
• Reported on performance data to improve content reach and effectiveness across each communication channel. 
• Video Producer from 2015-2016. Coordinated all production logistics, wrote the scripts, and directed a team of 6 creative freelancers in the production of 50 promotional marketing, educational and executive messaging videos. Won Honorable Mention with PR Daily Video Awards for Educational Video.

Communications Strategy Supervisor

Promoted to project manage new e-commerce affiliate and retail merchandising programs from inception to delivery. 
• Led project management meetings and status calls. Developed collaborative relationships with internal departments and external vendors. 
• Vetted 100+ vendors. Negotiated 30 contracts, which included customer discounts and franchisee referral fees, with chosen vendors. Onboarded vendors and owned relationships to ensure program growth. 
• Project managed the design, coordination, and execution of the printed in-store displays, digital marketing material and onboarding/training information from brief to delivery.
• Produced a tradeshow at the 2014 National Convention, two business expos with the Arizona Diamondbacks and ten regional meetings to support the market launch. Coordinated logistics, key-note speakers, and professional baseball player appearances.
• Project managed a merchandising partnership with OfficeMax, which included turn-key ordering solutions and in-store signage to ensure consistency throughout the network and increase sales. Led research efforts and exceeded test center goal by 43 percent.
• Maintained weekly status reports and KPI benchmarks reports on weekly, monthly, and quarterly basis. 

Product Development Supervisor, Strategic Partnerships

Project managed the creative production of 30+ retail-ready marketing kits, from brief to delivery, for 4,500 retail locations and 85-co-ops. Kits included in-store POP displays, digital advertising campaigns, and training materials. 
• Served as primary contact for intake of creative requests for multiple internal departments and external agency partners to execute campaigns and projects on time and within the $1.4M marketing budget.
• Worked with creative team on a daily basis and communicated with internal and external partners. 
• Built-out and maintained campaign calendars to support and align promotional and seasonal initiatives. 
• Wrote content for e-mail campaigns, promotions, and training materials. 
• Maintained, organized, and tagged marketing elements for digital library to optimize franchisee access, specific customization and downloading. 
• Developed and presented marketing solutions to educate franchisees on how to drive more revenue at regional networking meetings and the 2014 International Convention.
• Started with the company in Aug. 2005 as a Client Services Coordinator. Promoted to Brand Marketing Specialist after proven success managing 70+ Fortune 500 national corporate accounts and optimizing processes which improved efficiency and enhanced client relationships.

Brand Marketing Specialist - Local and Regional Promotions

Put my TV minor to use as a weekend camerawoman, floor director and graphic generator at a live broadcast news station.



Production Assistant

My initial role with The UPS Store HQ was a customer-facing role where I oversaw 70+ Fortune 500 corporate accounts. I launched oversight of new accounts and managed the integration with accounting systems and shipping/supply chain sales.

I supported Sales Managers by devising plans to optimize processes which improved efficiency, accuracy, and consistency of work order processes related to multi-million dollar accounts, thus enhancing these client relationships.

Client Services Coordinator

Responsibilities included all aspects of customer services in a high-volume airport and call center.

• Achieved superior ratings for adaptability and problem-solving in high-pressure conditions. 
• Promoted to Customer Care Representative to troubleshoot escalated problems from 1,000 Reservation Agents and ensure customer satisfaction.
• Selected by HR to assist with screening and selecting prospective new Customer Service Agents.

Customer Service Representative

Meredith Mentzer is a Marketing at Freelance Contractor in Littleton, Colorado. View their experience, skills and work history on Malakye — the professional…

Meredith Mentzer — Marketing at Freelance Contractor

Meredith Mentzer

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