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Marketing Manager

Marketing & Sales

With years of experience in marketing, retail, and events, along with an education in public relations and advertising, I have developed a large range of skills and knowledge. My drive, determination, and eagerness to learn has helped me continue to be successful.

Career Services Manager

- Manage all banquet events at the Hyatt Regency Huntington Beach Resort & Spa                                                              
- Supervise event set up, service, and maintenance in over 110,000 square feet of event space                                   
- Ensure all events run smoothly and client needs are met and exceeded	    
- Responsibilities include those listed under Event Services Assistant             

Assistant Event Services Manager

- Manage and complete various administrative tasks for the event services department which generates approximately $20 million in revenue per year                                                                                                  		               		  	                         					                                                                              - Distribute event orders to the necessary departments and communicate any changes		                                 
- Manage, update, and distribute event forecast calendars					                                    - Manage all scheduling requests and complete payroll for the event services team of over 80 employees			
- Ensure all checks are processed correctly and make any necessary billing adjustments		                                      
- Monitor and respond to client requests on the event concierge app				                                         - Created and mange the events at Hyatt Huntington Beach Instagram page

Event Services Assistant

- Analyze business metrics, weekly sales trends, and inventory reports to identify top SKUs and implement strategies to achieve store sales targets
- Execute floor sets and adjust based on visual merchandising strategies, inventory levels, and business needs
- Manage replenishment procedures and stockroom processing  to drive performance and productivity
- Recruit, hire, and develop associates to meet brand and customer service standards
- Understand customer shopping habits and fashion trends to train associates on product knowledge
- Use problem solving and customer service skills to create a positive shopping experience and increase customer loyalty

Assistant Manager


- Coordinate mass email calendars for Japan and Europe (Retail and Factory)
- Submit and track all the work order requests for marketing and advertising artwork
- Set up tracking systems for marketing campaigns and online activities
- Maintain distribution and quantity spreadsheets for all seasonal marketing material
- Prioritize and manage multiple projects simultaneously, and follow through on issues in a timely manner
- Handle all shipping and receiving of marketing materials, monitor timelines to ensure timely distribution of all materials to international offices, retail stores, and partner shops 
- Aid in the execution and planning of events and assist with special projects
- Participate actively in the elaboration of strategies to support and help grow the international business

International Marketing Coordinator

Melissa Tankersley is a Marketing Manager at Skechers USA in Huntington Beach, CA.

Melissa Tankersley — Marketing Manager at Skechers USA

Melissa Tankersley

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Chapman University