Melissa Smith

GLOBAL MARKETING OPERATIONS DIRECTOR

2017 – 2020

• built a highly functioning marketing team with experts for each discipline. Primarily focused on the creative team.

• developed processes, brief and calendar platforms so the marketing department is now able to work efficiently and manage against timelines successfully.

• changed a siloed work environment to a collaborative atmosphere integrating sales, product and marketing for optimum communication at HQ and across the globe.

• helped to define the departments long term goals and provide the oversight necessary to keep the team on course while following through on marketing strat plans.

• project management expertise in marketing plan guidance, budget development and tracking.

MARKETING OPERATIONS DIRECTOR

2010 – 2017

oversee the asset creation process that leads to the execution of 6 plus high level product campaigns per season with the creative team and cross-functional groups such as retail, digital, social, pr, events, print and digital media to ensure a global execution for launch. this also encompasses over 50 additional projects a month.

• create, manage and track marketing processes to improve how the global marketing team operates while reducing inefficiencies.

• assist in the progress and development of 4 seasonal catalogues, in-store point of sale such as fixture signage, lightboxes, window vinyl and window displays globally. outsource printables and coordinate installation across multiple doors for all seasonal campaigns. • coordinate the creation and delivery of both print and digital advertising globally for monthly athlete and brand initiatives for a multimillion dollar media buy.

• provide logistical support for corporate and sponsored events, including seasonal sales meetings that require offsite visual experiences representing the brands messaging for the season through large graphics, digital features, promotional items, currated product rooms so teams leave with a 360 brand experience.

• collaboratively consult with other marketing leads and provide budget management for their fiscal needs by coding, submitting and tracking spend through accounting. Assist in finance meetings to analyze YTD spend and guide the marketing team accordingly.

• work closely with the creative team to ensure they meet crucial deadlines, create master calendar showcasing critical dates for the team to work towards and assign projects in online brie ng system to assure completion and delivery based on timelines.

GLOBAL PROJECT MANAGER

2007 – 2010

manage the ow of work from business teams to creative and production departments and vendors.

• monitor workloads, creating project schedules, maintaining job les, tracking and monitoring progress, routing projects, conducting traffic meetings globally.

• oversee process and marketing jobs to ensure timely implementation of projects and ensure projects are developed within budgetary requirements designed to achieve business goals globally.

• manage creative and production relationships, including creative development and delivery.

• responsible for 40 plus jobs to be completed to spec and within budgetary and schedule requirements.

• balance multiple projects and priorities along with overseeing a team of traffic coordinators while adhering to strict time guidelines.

• maintain, evaluate and communicate traffic status throughout the organization globally.

• provide timelines, leadership and coaching to members of a project team that I am leading so they can achieve their work objectives.

EDUCATION CAL STATE FULLERTON, FULLERTON, CA BA, FINE ART * Letters of recommendation available on LinkedIn profile.

BA General Studio Art

1994

BA General Studio Art