Melissa Lamoreaux
Creative Director, Marketing · Amazon Studios
Culver City, CA
In My Own Words
Experienced creative marketing leader specializing in 360 campaigns, digital content, and production
For over 15 years I have launched digital/mobile first content marketing campaigns for original programming, network shows, feature films, sports, and gaming for notable brands.
Work Experience
Creative Director, Marketing
Amazon Studios2020 – Present
Lead all creative marketing efforts for selected Amazon Prime original series Concept and develop 360 campaigns, trailers, tv spots, key artwork, social media, publicity and digital creative. Direct and produce special marketing shoot content, including photography, custom video, social media creative, EPK material, interviews, and featurettes. Manage and direct all creative agencies through selection, brief and campaign execution Work cross-functionally with other departments for creative approvals and feedback
Creative Marketing Lead
Hulu2019 – 2019
Led the content marketing creative and execution for Hulu original series Concept and develop 360 campaigns, trailers, tv spots, key artwork, social media, style guides, branding, and digital creative. Direct and produce special shoot content, including photography, video, social media creative, EPK material, interviews, and featurettes. Oversee all creative campaign building including creative expression, narrative and rollout plan with specific creative tailored to campaign beats Manage and direct all creative agencies through selection, brief and campaign execution Work cross-functionally with other departments for creative approvals and feedback Lead and foster creative talent and provide mentorship to junior team members
SVP, Digital Creative & Social Media
Ignition Creative2013 – 2019
Rebuilt the digital team from scratch to include full service strategy, social media and content marketing Lead a cross-functional team of writers, creative directors, producers, strategists, and social media managers in planning, concepting, shooting and producing 360 content marketing and social media campaigns Oversee all creative campaign building including the strategy, overarching campaign platform and narrative, and specific engagement tactics that provide clients with go-to-market solutions to meet their business goals. Develop brand strategy, campaign voice, messaging, social platform & engagement strategy, and lead the creative planning and platform growth through execution. Achieved an RFP win rate of 68% which resulted in an average revenue of 5M annually. Oversee the full scope of work and select the talent and resources needed to execute the campaign vision. Led and foster creative talent and have held an employee retention rate of 83% Managed department revenue on a 5-7M book of business Selected Client List:, Facebook Watch, Youtube Red, Google, Netflix, AMC, Paramount Pictures, FOX, TBS/TNT, FX, NBC/Universal, Warner Brothers, Hulu, Disney, 2K Games, Sony, Comcast, Los Angeles Lakers
VP, Digital Marketing
Eclipse Advertising2012 – 2013
Responsible for directing all managerial aspects of the digital and social media department including the vision and growth of the division. Developed strategy, creative and lead the production for large scale multi-faceted websites, applications, digital campaigns, games and social media products.
Executive Creative Director
Union Studio, Inc2005 – 2012
Co-founder and Creative Director of a boutique startup digital agency. Provided full service digital marketing that focused on web design and development for entertainment and lifestyle brands. Lead all business management including day-to-day operations and finances. Developed and oversaw the design and development team, as well as the overall business strategy. Selected client list included: The Walt Disney Company, Fox Sports Network, Lionsgate, Federated Media Publishing, 20th Century Fox, SEE Global Entertainment.
Senior Creative Producer
The Walt Disney Company2004 – 2005
Launched full scale marketing campaigns for Disney on Ice and Disney Live Family Entertainment Shows. Domestic and international plans included key art, trailer/tv spots, digital creative, websites, print & outdoor advertisements, brochures, in-store POP/displays, merchandise packaging, and sales/sizzle reels.
International Marketing
DreamWorks SKG2000 – 2004
Responsible for the creation and distribution of theatrical marketing, print, promotional, and publicity creative to worldwide territories/markets. Led the development of key art, trailers, tv spots, digital creative, promotional and PR related materials. PORTFOLIO: https://lissylamoreaux.com/