Melissa Herrera

• Manages workflow of the Creative team, builds schedules and timelines for creative deliverable campaigns, and communicates roadblocks to stakeholders • Supports projects that impact the Creative team from brief through execution • Manages market sample inventory for monthly Ecom & Campaign photoshoots, builds out production shot lists, and creates post-production schedules • Oversees IP partnership collaborations with companies such as Netflix, Disney, NBC Universal, and Warner Bros by managing each step of the pre-production product submission and approval process • Launched Creative team time tracking through Harvest to help ensure bandwidth is properly managed and balanced throughout the team and competing priorities • Supplies voice over talent by recording and editing pre-written scripts that are used in promotional video campaigns for various MeUndies social channels • Proficient in Asana, Slack, Harvest, and Microsoft Office

• Project manager of construction timelines, vendor schedules, cost, quality, and design for all retail locations • Partners with 12 external vendors to promote improvement in process, manufacturing, consistency, design, and delivery fixtures. • Responsible for internal review on project scope, managing workflow, communicating roadblocks, and creating schedules and deadlines • Project Manager of 23 new store openings, 15 kiosk installations, and retrofit projects for 25 existing retail stores • Responsible for submitting bids to vendors, track Capex spend, and manage the budget for new store openings • Launched carbon-neutral reporting for all retail locations by collecting GHG emission data leading to Fabletics' certification of carbon neutrality • Experienced in project management systems JIRA, Trello, Airtable, and Procore

• Creator and project manager of the New Store Opening checklist which organizes timelines, pipeline projects, and workflows, leading to the improvement of cross-departmental communication and collaboration within the Retail team. • Managed all vendor setups, installs, and supply deliveries for new stores and existing stores, including on-site project management. • Oversaw store leases, construction timelines, and vendor schedules. • Responsible for managing international logistics of hangers and mannequins from Canada and China. Experienced in booking FOB sea freight, air freight, and ground travel. • Partnered with fulfillment center on the receiving and shipping of new store opening supplies. Responsible for managing supply levels and ordering replenishment direct through the vendor. • Responsible for setting up new construction in partnership with landlords by managing utility accounts, certificate of insurance, accounting, and storefront barricades.

• Managed, wrote, and published weekly internal communication and Quarterly Newsletter distributed to 130 retail stores and corporate office • Partnered with the Marketing team to edit and format all marketing communication including but not limited to; marketing collateral and merchandising instructions, promotions, shop buyouts, and brand partnerships to ensure messages are consistent, thorough, and accurate • Managed inventory fulfillment of 100+ shops by monitoring stock status, processing orders, creating POs, managing vendor accounts, and quality assurance of shipments • Supported launch of new shop openings in partnership with Facilities and Marketing teams by processing all shop set up orders. • Compiled monthly and quarterly results for the Shop Manager and District Manager Bonus Program, in partnership with the Finance team, Field Leadership, and Human Resources • Provided a wide range of administrative services, including but not limited to; competitive research, data entry, invoice processing, generating regular reports, content, and documents

• Responsible for coordinating internal and external events for all shop locations • Collaborated with shop management teams to ensure in-shop parties and buyouts are executed flawlessly • Managed and supervised stylists attending external events, including scheduling and off-site equipment • Managed client expectations, party contracts, bookings, and cancellations • Experienced in high volume client communication