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Director of Sales and Marketing | Brand Strategy | Digital + Media Marketing | PR + Culture

Marketing & Sales

Tony Hawk Ramp

Objective: The primary goal of this project was to resurface Tony Hawk's skateboarding ramp using Skatelite, a premium skate surface material known for its durability and smooth finish. This resurfacing aimed to enhance the performance and safety aspects of the ramp.

Partnership: The project was conducted in partnership with Tony Hawk Inc., leveraging their expertise and reputation in the skateboarding world. This collaboration ensured the use of high-quality materials and adherence to the best practices in ramp construction and maintenance.

Sponsorship of Vert Alert: As part of the project, there was also a sponsorship agreement with Tony Hawk Inc. for the "Vert Alert" event. 

<p>As a seasoned Director of Sales and Marketing with over fifteen years of experience, I have successfully led initiatives in the global marketplace that drive consumer engagement and elevate brand recognition. My expertise lies in developing and executing comprehensive branding strategies that resonate with diverse audiences across various industries. I excel in crafting impactful marketing campaigns, building and strengthening brand platforms, and forging strategic partnerships that align with core values and customer interests. My passion for innovation and growth motivates me to continuously explore new opportunities where I can leverage my skills to drive success and deliver measurable results .</p><p><a href="https://www.feralcreativeagency.com/" rel="noopener noreferrer" target="_blank">https://www.feralcreativeagency.com/</a></p>

Website & eCommerce Development: Spearheaded the continuous optimization of all company web properties, enhancing user engagement and streamlining customer journeys. Successfully launched and managed two eCommerce platforms, generating over $1M in revenue and significantly increasing sports merchandise sales.
Team Leadership & Development: Led a high-performance digital marketing team, with a focus on sports marketing. Drove results through strategic talent acquisition, skills development, and mentorship, ensuring the team was equipped to meet industry demands and exceed goals.
Global Marketing Strategy: Directed Skatelite’s global digital marketing initiatives, resulting in a 50% increase in social media engagement across major platforms. Expanded brand awareness and deepened connections with a global audience of sports enthusiasts.
SEO/SEM & Content Optimization: Developed and executed content strategies that increased consumer engagement by 40%. Optimized SEO and SEM efforts, securing top rankings for key sports products and events, driving organic traffic and sales growth.
Cross-Functional Collaboration: Partnered with cross-departmental teams and external stakeholders to execute impactful digital campaigns. These initiatives boosted brand visibility within the sports community and drove audience growth.
Brand & Sports Marketing Innovation: Led the creation of innovative digital experiences, integrating brand marketing with sports marketing and event
sponsorships. Developed campaigns that fostered deeper audience engagement and brand loyalty.
International Team Management: Managed cohesive digital marketing efforts across domestic and international teams, aligning sports marketing strategies with corporate objectives. Ensured seamless execution and consistent brand messaging across markets.
Industry Trend Analysis & Budget Optimization: Proactively analyzed emerging trends in sports marketing and digital advertising. Continuously optimized budgets to improve campaign performance and ensure competitive positioning within the marketplace.
Content Strategy & Consumer Engagement: Designed targeted content distribution strategies, increasing consumer engagement by 40% through data-driven sports marketing campaigns, successfully reaching new audiences and driving brand growth.
Community & Philanthropic Outreach: Developed and executed marketing strategies that strengthened community outreach and philanthropic efforts,
fostering brand loyalty and enhancing public engagement within the sports and action sports communities.

Director of Sales and Marketing

Develop and implement strategies to strengthen Dillanos' unique culture and enhance employee engagement within the company's coffee roasting community.

Cultivate a sense of belonging and camaraderie among employees through innovative culture-building activities and programs.

Forge and maintain partnerships with local communities, coffee growers, and industry organizations to promote Dillanos' commitment to sustainability and ethical sourcing practices.

Lead diversity, equity, and inclusion (DEI) initiatives, ensuring that Dillanos fosters an inclusive and welcoming environment for all employees and partners.

Collaborate with cross-functional teams to align culture initiatives with Dillanos' brand identity and business objectives.

Oversee Dillanos' philanthropic efforts and community outreach programs, including coffee education workshops and events, to support social responsibility goals.

Serve as a representative of Dillanos at community events, industry conferences, and coffee-related gatherings to strengthen relationships and promote the company's values.

Analyze feedback and metrics to evaluate the effectiveness of culture and community relations initiatives, adjusting strategies as needed to drive positive outcomes.

Provide mentorship and support to employees on culture-related matters, offering guidance on conflict resolution and professional development opportunities within the coffee industry.

Stay up to date of trends and developments in coffee culture, sustainability practices, and community engagement strategies, incorporating relevant insights into Dillanos' initiatives and programs.

Culture + Community Relations

Manages temporary assignments of feasibility studies for diverse clients mixed use buildings(manufacturing, real estate, and government).
Facilitated all contacts and pay applications.

Managed bidding, award and construction of designed projects.

Prepare monthly budget reporting distribution to senior partners including P&L statement results.

Write, format and compile project contract documents and specifications. 

Acted on behalf of Senior Partners as their representative at City of Seattle intake meetings. 

Responsible for accurate and timely forecast of project costs and ensuring application of company and industry standards to evidence best practices in engineering and construction cost control.

Managed and administered the Prolog Program with contractors, architects and engineers that tracked change orders, transmittals and on-site safety issues.

Project Engineer

Meli Huston is a Director of Sales and Marketing at Feral Creative Agency in San Diego Metropolitan Area, California.

Meli Huston

Meli Huston

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