Started out as a custom graphic artist creating designs for customers seeking team cycle kits, but was quickly promoted to lead inline designer. Worked one on one with the brand director to develop mood boards, trend direction and color stories. Responsibilities included translating print concepts into usable vector graphics and seamless patterns, source high res photography, create/manage style sheets, and carefully place production art into graded patterns, paying close attention to placement, seam tolerances and color matching. Other duties included creation of marketing collateral such as catalogs, postcards, web banners, hangtags, and trade show booths.