Megan Gaffney
Dynamic Marketing Leader · Local BIZ-ingo
Minneapolis, MN
In My Own Words
With over 18 years of experience driving successful marketing, branding, and business strategies, I thrive at the intersection of creativity and data-driven decision-making. My passion is leading teams that push boundaries and generate measurable results. From scaling user bases to record-breaking revenues, launching successful e-commerce platforms, or pioneering new marketing channels, I bring a relentless focus on results and growth.
I have a proven ability to manage large-scale digital campaigns, oversee multi-functional teams, and implement innovative strategies across diverse industries. Whether it's launching viral social initiatives, creating trusted brand identities, or optimizing operations for efficiency, my mission is always the same: delivering impact.
Work Experience
Co-Founder
Local BIZ-ingo2020 – Present
In response to the COVID-19 pandemic, I co-founded Local BIZ-ingo, a viral social game designed to help local restaurants and breweries struggling with lockdown restrictions. We mobilized communities, created buzz, and ultimately helped businesses stay afloat during challenging times.
• Reached over 500,000 residents through organic social media campaigns and distributed game materials to 125+ businesses. • Successfully launched a Denver expansion, growing the initiative beyond its initial market. • Partnered with local businesses and sponsors, raising funds and donating proceeds to front-line workers during the pandemic.
Director of Marketing
Viridian Weapon Technologies2021 – 2025
As Director of Marketing at Viridian Weapon Technologies, I lead the strategic vision for a dynamic and growing brand in the firearms accessories space. By focusing on both creative storytelling and tactical execution, I’ve been able to transform the company’s approach to consumer engagement, particularly in the e-commerce space.
• Spearheaded continuous record-breaking holiday sales year-over-year, maximizing both revenue and brand engagement. • Launched and optimized Amazon storefront, significantly boosting online sales and visibility. • Established a project management system that streamlined workflows across departments, improving operational efficiency and execution. • Led a cross-functional marketing team to drive multi-channel campaigns that raised awareness and trust in the brand. • Onboarded and developed a fully remote near-shore marketing team, expanding the company’s global reach and capabilities. • Managed and optimized events and partnerships that directly contributed increased brand awareness and partnerships.
Vice President Marketing
AirVuz2016 – 2021
At AirVuz, I led a talented marketing team as we grew the world’s largest community of drone pilots and aerial enthusiasts. My role encompassed everything from strategy to execution, delivering exceptional growth for both the platform and our community.
• Scaled the user base from 5,000 to 325,000+ users by leveraging paid campaigns, partnerships, and a robust SEO strategy • Led the development and launch of the company’s mobile app, smart TV app, and multiple OTT channels • Transitioned a successful in-person film festival into a fully digital event, maintaining engagement and delivering value during a critical time in 2020
Director of Marketing
Transport America2015 – 2016
As the first marketing hire at Transport America, I was tasked with creating a strong brand presence while driving recruitment efforts. My initiatives not only enhanced the company’s visibility but also directly impacted hiring outcomes and budget efficiency.
• Led a comprehensive rebranding of the driver hiring division, resulting in a historic hiring rate and a 20% decrease in recruitment costs. • Doubled the industry average percentage of female drivers by launching targeted campaigns and initiatives. • Created the first-ever "Women Changing Trucking" event, celebrating the impact of women in the transportation industry.
Marketing & Creative Director
Nimble Impressions2014 – 2015
At Nimble Impressions, I managed marketing and creative efforts to drive client acquisition and optimize agency performance. I combined data-driven strategies with creative vision to produce high-impact results for clients across various sectors.
• Expanded the client base while maximizing revenue from existing accounts. • Managed internal and external design teams to deliver cost-effective, high-quality creative work. • Consistently exceeded target metrics, ensuring client satisfaction and retention.
Marketing Director
The Tile Shop2006 – 2014
Joining The Tile Shop as an intern and growing into the role of Marketing Director, I led the company’s marketing efforts during a time of significant growth and transformation. I played a key role in expanding the company from 35 to over 100 locations, while transitioning its marketing efforts from traditional to digital channels.
• Directed omni-channel marketing campaigns that resulted in record-breaking sales. • Managed a $2 million SEM campaign that increased brand visibility and drove e-commerce growth. • Led the transition from print advertising to 100% digital marketing, transforming the company's approach to customer engagement. • Designed and launched the company’s mobile POS system, used across all locations, improving sales team efficiency.