Mckenna Sainburg — Marketing Manager at Redtail
Work experience
Redtail
Event Coordinator | 11/2023 - Current
-Supervised and scheduled on-site staff and external contractors, providing real-time performance feedback and leadership to ensure smooth event operations
-Maintained detailed event documentation including budgets, timelines, and inventory lists to streamline execution and reporting
-Responded to client inquiries and issues with professionalism, resolving problems quickly and preserving satisfaction
-Develop and execute event plans tailored to client needs, ensuring seamless operations from planning to execution
-Built and maintained strong relationships with venue managers, vendors, and clientele to elevate brand perception and drive repeat business.
-Drive event-related sales by promoting customized packages, upselling services, and ensuring client satisfaction to generate repeat business
Dreamsea Surf Camp Costa Rica
Social Media Director | 07/2023 - 10/2023
- Creating high-quality, visually appealing, and engaging content including photos, videos, graphics, and written posts, that resonate with the target audience
- Increasing bookings and inquiries by 20%
- Developing and executing a comprehensive content strategy aligned with the surf camp’s brand identity and objectives
- Utilizing analytics tools to track and analyze the performance of content and campaigns, adjusting strategies to improve engagement and reach
- Reaching 1.5 million accounts in 30 days and continuing engagement across social media platforms
- Increasing Instagram following by 10,000 in 60 days
Fly Rides USA
Digital Marketing Manager | 07/2022 - 02/2023
- Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
- Developed and executed digital marketing campaigns to increase brand awareness, generate leads, and drive revenue growth
- Measuring and reporting performance of all digital marketing campaigns and assessing against goals
- Manage relationships with external partners, including agencies and vendors, to ensure the successful execution of marketing campaigns.
- Collaborate with cross-functional teams, including product, design, and sales, to ensure alignment on marketing objectives and strategies.
- Assisting with website updates, changes, and digital assets
- Identifying trends and insights, and optimizing spend and performance based on the insights
Red Bull
Student Brand Manager- Captain | 07/2018 - 08/2022
- Collaborating with cross-functional teams, including sales and distribution, to ensure alignment on marketing objectives and strategies
- Driving awareness for Red Bull Campus Clutch resulting in seven teams participating with one team becoming a Southwest Region finalist
- Creating and executing marketing plans to drive awareness and sales of Red Bull products in the Inland Empire
- Supported Inland Empire Student Marketeer team in absence of current BMS on maternity leave including leading team trainings, monitoring deadlines, and managing branded assets at a local level
- Planning and executing Red Bull global and regional titled events including Red Bull Paper Wings and Red Bull Straight Rhythm, including student marketeer sales support, tactical sampling, on campus experiential activation, and recap videos
- Led Red Bull Paper Wings on-sight activation at Cal Poly Pomona with 37 participants and 100 spectators
- Led Mini Moto activation at Cal Poly Pomona to promote Red Bull Straight Rhythm with 96 participants
Pollen
Sales And Marketing Intern | 05/2021 - 08/2021
-Support the Regional Sales Team for new traveler growth
-Lead generation via social media recruitment, personal referrals, and incoming paid leads
-Support office operations and general management
-Assist in planning and operations for Lifestylez and Echo Tours
Ridge Runners Ski and Snowboarding Club
President | 02/2019 - 02/2021
