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Marketing Director 

Marketing & Sales

As a brand and marketing leader with 11+ years of experience, I lead and inspire teams to create bold, scroll-stopping ideas that resonate with audiences. For the past decade, I've led impactful marketing campaigns for global giants, collaborating with industry-leading brands like Quicksilver, Adidas Outdoor, The North Face, Bianchi, and Patagonia. My award-winning storytelling skills range from directing Himalayan feature films to snappy social posts, and events with 28,000 people to in-house video production—often infused with some wit and humor inviting more laughter into the world. With a proven track record in copywriting, design, and digital marketing, I confidently present engaging concepts to clients and colleagues, always with a touch of charisma and a lot of fun. Beyond my professional pursuits, I enjoy ice climbing, reading, eating chocolate chip cookies, backcountry snowboarding, and all forms of cycling. I also write articles on storytelling and strategy for&nbsp;Brandingmag. But what excites me most is leveraging my creative and strategic storytelling expertise to propel brands forward in memorable and lasting ways.

• Directed, produced, and edited a feature film (“Between Giants”) based in the Himalayas, receiving 20+ awards in 11 countries
• Launched Brand Film School to teach brands how to generate lifetime repeat customers with short brand films
• Directed, produced, edited a cycling feature film “Lake Bike Hell” based on frozen Lake Baikal in Siberia, set to launch 2024
• Partnered with Hydro Flask, Bern, Backpacker's Pantry, Four Sigmatic, BioLite, Klean Kanteen, Sunski, Nomadix, Frost River, & Lezyne 
• Built and launched 5 brands by developing brand identities, email, copy, web, and social media
• Host & produce an educational podcast (“Choosing Fearless®”), achieving a 5-star rating on Apple Podcasts

Founder

• Led a team of 5 and projected/managed North American KPIs, budget, and decision making
• Managed marketing strategies and content development via all channels (events, video, web, email, PPC, social & agencies), including the go-to-market strategy for North America’s first pro-cycling team
• Coordinated North American product launch by collaborating with sales, operations, and marketing teams, an event that garnered 8 positive articles from major publications
• Grew consumer email list from 800 to 15,000+ in 11 months by implementing paid media, lead magnets, giveaways, & event marketing
• Organized and directed all photo and video shoots, resulting in significant growth by including BIPOC and diverse body types in photo/video campaigns
• Leveraged expert-level knowledge of Instagram to produce an Instagram Reel with 39K+ views, a 46% view rate
• Ran a geo-targeted ad campaign targeting segment of customers in attendance at the Sea Otter expo, resulting in 2000+ consumer emails in 48 hours

Marketing Director - North America

• Developed annual marketing content calendar and budget for 2 outdoor industry events with 28K in attendance and 100+ educational sessions
• Increased NPS (Net Promoter Score) for events 3 points by creating a toolkit with photos, videos, and copy to provide simple solutions to the top 5 exhibitor survey pain points
• Redesigned the centralized email list pull process by wire-framing a solution with drop-down menus & fewer touch points, reducing the email list pull times by 3 days
• Produced 20 educational videos from interviews with industry leading brands like Patagonia and The North Face, addressing solutions to common challenges, positioning the brand as a global thought leader
• Implemented ongoing weekly educational classes for a group of 15-20 students in the art & marketing departments; classes expanded to 2 campuses digitally due to their popularity

Marketing Manager

Maxwell Frost is a Marketing Director at Wolfzilla Prodcutions (wolfzillaproductions.com) in Denver, Colorado.

Maxwell Frost

Maxwell Frost

Maxwell Frost

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