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Director of Design and Merchandising 

Top Management

-Create Collection concept through sales samples 
-Creating mood boards, concept boards and runway recaps, and Color pallets
-Select and CAD all prints and plaids
-Sketch and color all cads for presentations, and line sheets
-Create callout tech packs and BOM's and Spec sheets
-Communicate with overseas factories for sample production and initial costing 

Senior Designer / Consultant

-Designed and managed design team for all knits, active, woven's, dresses, denim, swim and outerwear
-Selected and CAD all prints, patterns, and fabrics for collection
-Collaborate with merchandising for best assortment
-Work with tech design for perfect fit
-Followed production cycle from conception to bulk delivery

Senior Designer

-Designed all Knit, Sweater and Activewear for Big Boy collection
-Partnered with merchandising and production on creating  exceptional product 
-Worked with R&D on new fabric qualities
-Worked with Graphic design for surface designs

Designer

-Designed all Knit, Woven, Denim and Activewear for Baby Boy collection
-Partnered with merchandising to achieve best assortment for various accounts
-Worked with R&D on new fabric and denim qualities
-Worked with Graphic design for surface designs

Girls Character Licensing 
Worked exclusively with Nickelodeon and Disney 
All Girls products - Knit and Woven and Denim 

Associate Designer

Maxine Lacer is a Director of Design and Merchandising at Hybrid Apparel in San Diego , CA.

Maxine Lacer

Maxine Lacer

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